Improvado Unveils Next-Generation AI Agent for Marketing Analytics

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Improvado has announced a major update to its AI Agent, the AI interface of its end-to-end marketing data platform. 

While the platform unifies, transforms, and models marketing data across channels to make organisations AI-ready, the AI Agent leverages that foundation to turn unified data into insights, visualisations, and actions via natural language.

With its latest update, the AI Agent brings deeper reasoning and more business-aware recommendations, helping teams cut hours of manual analysis, repetitive reporting, and dashboard building.

Marketing teams are already using the Improvado AI Agent for cross-channel reporting, campaign performance breakdowns, and ad hoc Q&A. 

It has also grown to deliver more complex workflows, such as building dashboards on the fly, pulling live API data, and preparing scheduled reports, from daily and weekly updates to QBR tasks that previously required significant analyst time.

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“I’ve been using the Improvado AI Agent for a while now, and it’s such a powerful tool that is constantly evolving,” said Grace Luan, Marketing Data Analyst at True North Custom. 

“It provides quick descriptive analysis and visuals that have made discovering insights an efficient process, an essential benefit when managing a large number of multi-channel campaigns with a busy schedule.”

Roman Vinogradov, VP of Product at Improvado, said, “The value starts with a clean, unified dataset. With that foundation, the Improvado AI Agent gives teams reliable, business-relevant answers to their questions. It makes marketing data accessible to everyone, and turns it into a tool people actually want to use.”

Key Updates:

• Business-aware insights – understands company-specific metrics, definitions, and workflows, and can also compare results with industry benchmarks to provide comprehensive analyses for stakeholders.

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• Instant visualisations – produce charts and dashboards on demand, turning queries into ready-to-share visuals in seconds.
• Templated & scheduled AI workflows – ensure recurring reports and fresh insights are delivered automatically.
• Deeper reasoning – answers more complex, multi-step marketing questions and explains the “why” behind performance.
• MCP support – connects more tools to your internal management systems, time-tracking, and databases (Asana, Notion, Jira, PostgreSQL, etc).

The AI Agent update underscores Improvado’s mission to make marketing data accessible across the organisation, so teams spend less time preparing data and more time acting on it. 

By combining a unified data foundation with an intelligent interface, Improvado enables companies to use AI on top of reliable marketing data and make faster, more confident decisions. The updated AI Agent is now available to all customers.

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