Uptempo Acquires OptiMine Software
OptiMine + Uptempo are committed to continued investments in solution improvements, new capabilities and further innovations to increase ROI for enterprise marketers.
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OptiMine Software, a marketing measurement and optimisation software platform, has been acquired by Uptempo, an enterprise marketing performance platform.
This acquisition strengthens Uptempo’s analytics capabilities with OptiMine’s Marketing Mix Modelling (MMM), further empowering enterprise marketing teams with enhanced data-driven insights.
Uptempo’s unified performance management platform seamlessly integrates top-down budgeting and compliance with real-time performance tracking, empowering organisations to maximise the impact of their marketing investments.
As the only budget-centric performance solution, Uptempo equips global enterprise marketing teams with a clear, compliant, and actionable view of their activities – from budget approvals to media spend – enhancing performance and accountability.
By incorporating OptiMine’s sophisticated analytics, Uptempo enables marketing leaders to manage, measure and optimise performance with greater precision and accuracy.
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“Our mission has always been to deliver cutting-edge measurement solutions,” said Matt Voda, CEO of OptiMine.
“We’re thrilled about this partnership, which allows us to integrate our innovative, industry-leading analytics into a comprehensive marketing performance management platform, unlocking significant value for our clients
OptiMine + Uptempo are committed to continued investments in solution improvements, new capabilities and further innovations to increase ROI for enterprise marketers.
“Marketing leaders today grapple with intricate challenges – harnessing vast data, adapting to AI advancements, meeting evolving consumer demands, and overcoming measurement and optimisation obstacles,” said Adrian Tuck, CEO of Uptempo.
“Our comprehensive Marketing Performance Platform empowers brands to tackle these complexities with data-driven insights that support the speed of innovation to ensure reliable growth. We’re excited to add OptiMine’s MMM capabilities and analytics to our expanding solution.”
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