RunDTC Unveils Unify Accelerator with Contentstack
Designed specifically for the needs of large-scale commerce organisations, Unify Accelerator is a liquid-based solution, providing a single, centralised interface powered by Contentstack’s DXP.
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RunDTC, a digital commerce agency, announced the launch of the Unify Accelerator, a solution built for enterprise retailers across regions, brands, or both; developed in strategic partnership with Contentstack.
Designed specifically for the needs of large-scale commerce organisations, Unify is a liquid-based solution, providing a single, centralised interface powered by Contentstack’s DXP.
Unify enables marketers and merchandisers to manage content across all Shopify instances efficiently, securely, and at scale. It not only provides scheduling, preview & staging functionality, but also allows brand leaders to control who can create, approve, and publish content from a single interface.
“We created Unify after seeing a clear gap in the market,” said Paul Zaengle, CEO of RunDTC. “By partnering with Contentstack, we’re able to deliver the scale, flexibility, and governance modern brands need without the high costs and complexity of traditional headless builds.”
Unify was designed for the realities of global retail, from lifestyle and apparel to CPG. It eliminates operational silos, streamlines global content workflows, and reduces tech overhead by leveraging Shopify’s Liquid architecture and app ecosystem.
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Whether by region, brand, or business unit, from a single interface in Contentstack, eliminating siloed systems and disjointed workflows. Its enterprise-grade staging and preview capabilities allow users to easily preview content, schedule releases, and maintain visibility across every storefront before going live.
“Enterprise merchants have long needed a better way to manage content across multiple Shopify liquid storefronts,” said Neha Sampat, Founder and CEO of Contentstack. “Unify bridges that gap with the usability marketers need and the scalability IT teams demand.”
Jon Grigson at Steve Madden said, “Unify has completely transformed how we manage our global Shopify storefronts. Our teams can now update, stage, and launch content across multiple brands and regions from a single platform without waiting on developers.”
“It’s helped us accelerate campaign launches, improve brand consistency, and respond to market trends faster than ever before.”
Unify accelerates time-to-market and offers true multi-site management for enterprise Shopify retailers—without reinventing the wheel.
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