Ace Hardware Unveils RedVest Media
The launch of RedVest Media reinforces Ace’s commitment to supporting independent store owners and its portfolio of brands by providing partners with greater control and visibility to drive awareness, traffic, and sales outcomes.
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Ace Hardware has announced the launch of “RedVest Media, The Helpful Network,” its new retail media network (RMN) designed to give brands the ability to engage with Ace shoppers with targeted, full-funnel advertising across online channels.
“Ace has always been about helping our neighbours,” said Molly Hjelm, Corporate Vice President of Retail Media at Ace Hardware.
“With RedVest Media, we’re now extending that helpfulness to our brand partners, giving them the tools and data to drive meaningful engagement and measurable results at both the national and local level.”
Through its partnership with Epsilon Retail Media, RedVest Media offers brand advertisers a ready-to-activate retail media solution that includes:
- Onsite Premium Ads, Search, and Display
- Email and Push Messaging
- In-store Signage
- Offsite Programmatic: Display, Video, CTV, and Mobile
Brand partners will also have access to real-time performance dashboards to track onsite and offsite campaign impact and eCommerce conversion, with both managed and self-service options available. RedVest Media is fully interoperable with Pacvue, Flywheel, and Skai, meeting brands where they already manage retail media.
The launch of RedVest Media reinforces Ace’s commitment to supporting independent store owners and its portfolio of brands by providing partners with greater control and visibility to drive awareness, traffic, and sales outcomes.
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