Perion Launches Performance CTV Solution
By coupling Perion’s AI-powered creative optimisation and attribution technology with premium inventory, the new solution bridges the gap between brand awareness and performance marketing, turning CTV into a full-funnel, ROI-focused channel.
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Perion Network Ltd. has announced the launch of its Performance CTV Solution, the latest expansion of the Perion One unified platform. This new offering is designed to capitalise on the growing demand for measurable advertising results in Connected TV (CTV), one of the fastest-growing segments in digital media.
Performance CTV enables advertisers to activate data-driven, creative-rich campaigns across streaming platforms such as Hulu, HBO Max, Disney+, NBC, Discovery+, and DirecTV.
By coupling Perion’s AI-powered creative optimisation and attribution technology with premium inventory, the new solution bridges the gap between brand awareness and performance marketing, turning CTV into a full-funnel, ROI-focused channel.
Connected TV is rapidly becoming one of the fastest-growing channels in digital advertising, with US ad spend projected to exceed $36 billion in 20261 with a 2024-2028 CAGR of 15.6%1, fueled by the rise of ad-supported streaming, addressable targeting, and demand for full-funnel attribution.
Historically, TV and CTV have been treated as awareness channels, but marketers are now demanding outcome-driven solutions that link media investment to tangible KPIs like conversion and Return on Ad Spend (ROAS).
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Perion’s new Performance CTV solution addresses this shift by combining premium inventory, enhanced creative formats, multi-touch attribution and real-time insights to drive measurable business impact.
This outcome-driven approach not only strengthens Perion’s competitive position, but also positions Perion to gain budgets from performance-driven advertisers – seeking premium inventory with measurable outcomes.
Tal Jacobson, CEO of Perion, said, “Performance CTV is another breakthrough within the Perion One Platform, bringing the precision of performance marketing to Connected TV.”
“By making CTV accountable for real, tangible outcomes beyond impressions, we are unlocking new addressable budgets, aiming to expand our market share and strengthen our position in high-growth video channels. This launch aligns with our strategy to provide outcome-driven solutions to our customers.”
Through Perion One, advertisers benefit from creative tools, targeting, and real-time analytics for actionable insights. Granular reporting and AI-driven optimisations ensure transparency and continuous campaign optimisation.
The Perion One strategy announced earlier unifies the company’s technologies into one platform that delivers value to brands, agencies, and retailers as they navigate the complexities of modern advertising.
