Birdeye Unveils Social AI Publishing Agent
The Social AI Publishing Agent from Birdeye will help hyperlocal brands automate and scale social media execution by generating and scheduling brand-aligned, industry-specific content with minimal manual effort.
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Birdeye unveiled its Social AI Publishing Agent, an innovation built for Hyperlocal brands ready to dominate on social media. Powered by BirdAI, including the newly launched Brand AI and Industry AI engines, this intelligent agent doesn’t just assist with content planning — it does the job.
Traditional social media tools often require marketers to manually fill calendars and plan content under pressure. Birdeye’s Social AI Agent changes this by automatically generating and scheduling brand-consistent posts across multiple locations in advance.
The agent uses insights from high-performing posts, industry trends, competitor activity, and upcoming local events to create a full calendar of relevant social content without the need for constant oversight.
The publishing agent offers businesses multiple configuration options, including post frequency, theme, channel selection, and post time. Depending on the organisation’s preference, the agent can share posts as drafts on the calendar, send them for approval, or publish autonomously.
Brand AI ensures every post reflects the brand’s unique voice, tone, compliance guardrails and visual identity. Industry AI tailors content to the specific nuances of each company’s vertical, local trends, and audience preferences.
Together, these proprietary models enable Social AI to auto-generate and schedule content that’s not only on-brand but also highly relevant and effective.
“Brand AI and Industry AI set the foundation for AI that’s brand compliant and rooted in industry knowledge. Now, our AI Agents will take over execution, starting with the Social Publishing Agent,” said Anil Panguluri, SVP of Product at Birdeye.
“CMOs and their teams can focus on strategy by stepping back from manual work by letting BirdAI run with it.”
With Birdeye’s AI Agent, marketing teams can eliminate hours of manual planning, keep every location’s social feed fresh and consistent, and scale brand engagement without scaling headcount.
This release builds on Birdeye’s broader AI vision for hyperlocal marketing. It marks a milestone in delivering on that promise with practical, scalable tools powered by proprietary intelligence.
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