ROR Acquires Incline Marketing
The acquisition strengthens ROR’s ability to deliver integrated organic media solutions, expand into new verticals, and enhance the full customer journey for location-based service businesses.
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ROR Partners, LLC, a portfolio company of Gemspring Capital and a data-driven, AI-powered performance marketing firm, has announced the acquisition of Incline Marketing, LLC (“Incline” or “Incline Marketing”), a digital marketing agency specialising in organic solutions for location-based service businesses.
Founded in 2018 and based in St. Petersburg, Florida, Incline Marketing provides owned and earned media services for home service businesses such as roofing, pest control, pool services, and HVAC.
The agency’s capabilities include local and national SEO, website development, CRM platform operations, customer call centres, Large Language Model Optimisation (LLMO), and Google Local Services Ads (LSAs).
“This acquisition strengthens our ability to deliver integrated organic media solutions to our location-based clients,” said Tom Lapcevic, Executive Chairman of ROR.
“By incorporating Incline’s capabilities into our performance marketing and data ecosystems, we’re enhancing the entire customer journey, from discovery to conversion to retention, helping clients increase visibility, accelerate outcomes, and thrive in highly competitive local markets.”
Greg Dowd, CEO of ROR, added, “This acquisition creates exceptional synergies that expand ROR’s capabilities and open the door to an entirely new vertical.”
“By combining our proprietary data, identity graphs, and AI-powered paid media platforms with Incline’s deep expertise in technology-enabled organic media and home services marketing, we’re delivering a powerful, end-to-end solution for the home services sector.”
CJ Krainock, CEO of Incline Marketing, commented, “We’re thrilled to join forces with a company like ROR that shares our commitment to transparency, collaboration, and delivering measurable ROI for clients.”
“Merging ROR’s advanced data and technology with our localised marketing solutions will unlock new growth and deliver even greater value to our customers.”
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