Yext Unveils Yext Research
Yext Inc. is also launching Yext Research Partners, a collaborative model that invites select experts, strategists, and creators to access the Yext dataset and publish independent research.
Topics
Yext, Inc. has announced the launch of Yext Research. The new initiative is designed to give marketers and SEO professionals access to the signals, benchmarks, and trends that define how brands are being discovered and trusted in today’s new search era.
Marketers lack standard tools to track performance across channels, clear benchmarks for success, and consistent guidance on what’s changing and where to focus. As the pace of change accelerates, many marketers are left making decisions with incomplete information in an environment that offers few reliable signals.
Yext Research was created to address that gap. Powered by sophisticated modelling and a continuously updated stream of over 2 billion data points, the program provides insights into shifts in digital visibility.
It is designed to support marketers and SEO leaders in understanding how search performance varies across industries and what trends are driving those changes. Yext Research will publish insights on an ongoing basis to explain what’s changing, why it matters, and where brands may need to adjust focus.
ALSO READ: Yext Releases Yext Content
“Too often, marketers are asked to deliver results without a clear view of the broader picture,” said Christian Ward, Chief Data Officer at Yext.
“With Yext Research, we will be sharing the real signals that shape visibility. This is about giving marketers and SEO leaders the context they’ve been missing — to see what’s shifting, measure what matters, and make smarter, faster decisions.”
As part of the program, Yext is launching Yext Research Partners, a collaborative model that invites select experts, strategists, and creators to access the Yext dataset and publish independent research.
These partners will receive data access, support from Yext’s data science and engineering teams, and the opportunity to explore the questions that matter most to the community, backed by real-world signals at scale.
Earlier this year, Yext expanded its location and search capabilities by acquiring Places Scout. That acquisition helped power the launch of Yext Scout, an AI-powered search and competitive intelligence agent that provides real-time insights and prioritised recommendations.
Together, these initiatives reflect Yext’s broader commitment to helping brands connect with customers everywhere discovery and engagement happen.
ALSO READ: Yext and Hootsuite Integration: Manage Reviews and Social Media from a Single Dashboard
