Airship Unveils Branching and Custom Views
Airship’s Branching and Custom Views use a visual editor and integrate with the platform’s AI-driven automation, segmentation, and experimentation features.
Topics
Airship, a cross-channel customer experience company, has introduced two new features to its Airship Experience Platform: Branching and Custom Views. These updates help marketing, product, and growth teams deliver more personalised digital experiences without the need to rebuild existing native content for different purposes, saving time and resources.
Static and disconnected CXs continue to contribute to user drop-off and lost conversion opportunities. To address this, Airship has introduced a new Branching capability designed to help marketers build more adaptive app and web experiences.
Branching allows for real-time adjustments to user journeys based on individual behaviours—such as skipping onboarding steps that aren’t relevant, modifying survey questions based on earlier responses, or adjusting promotional flows according to user interest.
The feature is designed to require no code or developer time, aiming to support more efficient content delivery and improved data collection.
ALSO READ: Instagram to Use Views as New Primary Metric
Moreover, Custom Views empowers marketers to increase efficiency and consistency by reusing existing, high-performing native elements from their app or website — such as interactive maps, shopping carts, saved favourites or lists, booking interfaces, loyalty dashboards or even native ad units — directly within their cross-channel experiences.
This eliminates redundant development, accelerating the launch of richer, more functional, high-quality CXs across all digital touchpoints.
“For too long, marketing and product teams have been forced to choose between personalised experiences and scalable execution, often sacrificing one for the other or waiting in long development queues,” said Mike Herrick, CTO, Airship.
“With Branching and Custom Views, we are empowering marketers to break free from outdated constraints, to build truly adaptive experiences that resonate deeply with individuals, and to do so with an efficiency that directly impacts the bottom line.”
“This is about giving brands the tools to not only meet customer expectations but to consistently exceed them and unlock greater value from every customer interaction.”
Like other Airship no-code tools, Branching and Custom Views use a visual editor and integrate with the platform’s AI-driven automation, segmentation, and experimentation features. This approach enables marketers to create personalised, one-to-one experiences with greater precision, allowing technical teams to focus on other development priorities.
Together, Branching and Custom Views help brands deliver more flexible and contextually relevant CXs. They support the unification and optimisation of end-to-end customer journeys, aiming to improve customer engagement and contribute to business growth.
ALSO READ: Zoomcar and Mappls Enhance Road Trips with AI Integration
