Attentive Launches Bi-Directional Integration on Snowflake Marketplace
Marketers will be able to deliver refined targeting and increased personalisation, while sending performance data back to Snowflake for deeper analytics.
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Attentive has announced the launch of a bi-directional integration with Snowflake, the AI Data Cloud company, on Snowflake Marketplace. Attentive’s bi-directional integration with Snowflake enables the company’s joint customers to create a seamless loop for activation, insights and optimisation that delivers personalisation and platform capabilities.
By putting the most valuable customer and product data to work (i.e. the ability to easily sync in-store purchase history to retarget loyal shoppers), this integration allows brands to bridge the gap between online and offline interactions in a way that uncovers powerful new insights and actionable trends that will change the way brands and consumers interact.
“We’re innovating to create a world where your marketing is always fueled by the most recent customer insights. Together, Attentive and Snowflake are delivering a seamless, automated data sync where you can instantly tailor messages based on a customer’s latest behaviours and preferences, without waiting on complex data pulls or engineering resources,” said Amit Jhawar, CEO at Attentive.
“By working together, customers get the most value from both platforms with no redundancy. This is the future of mobile marketing. This is smarter activation at scale.”
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Attentive and Snowflake make it easy for their shared customers to activate first-party data from Snowflake in the Attentive platform. With this data, customers can make more informed business decisions and drive innovations easily mining trillions of data points that uncover valuable consumer trends and enable enhanced segmentation.
Marketers will also be able to deliver refined targeting and increased personalisation, while sending performance data back to Snowflake for deeper analytics.
“Our collaboration with Attentive demonstrates the power of seamless data activation when deep, scalable data infrastructure meets high-impact, real-time customer engagement,” said David Wells, Industry Principal, Media, Entertainment & Advertising at Snowflake.
“Together, we’re helping brands to activate rich, unified data across channels like SMS and email with speed and precision—empowering marketers to deliver truly personalised experiences without the friction that once slowed them down.”
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