AdsAdvisor Announces Global Launch
AdsAdvisor is expanding its reach with a global launch, evolving to serve a wider audience across the mobile app market.
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AdsAdvisor is launching globally to provide mobile businesses with a solution for optimising marketing performance and driving product growth. Designed to meet the diverse needs of teams across the mobile app industry, AdsAdvisor delivers campaign analytics, complete visibility into both marketing and product metrics, and streamlined workflows for creative operations.
With its global launch, AdsAdvisor continues to evolve as a platform, serving a broader audience across the mobile app market.
“We’re excited to see AdsAdvisor launch globally, offering a solution built to meet the real demands of today’s mobile marketers. It’s an advanced platform designed to support the entire marketing cycle, providing teams with the resources they need to navigate the fast-changing mobile market,” said Eugene Chernysh, Chief Operating Officer at AdsAdvisor.
“Having led marketing operations for dozens of hit mobile titles, we’ve distilled everything that worked into AdsAdvisor, from proven workflows to data-driven decision-making tools. By equipping businesses with actionable insights, it ensures transparency and predictability in performance and delivers valuable tools for marketing analytics, workflow optimisation, and achieving better results.”
AdsAdvisor gives businesses the flexibility to tailor their experience, be it larger organisations optimising operations at scale, or medium-sized teams seeking a universal solution powered by advanced analytics and precise forecasting.
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AdsAdvisor’s Core Business Tools:
- Marketing Analytics delivers data accuracy and forecasting capabilities, with over 200 customisable metrics and parameters and a prediction accuracy of 98%. It equips teams with tools to evaluate campaign performance, assess product metrics, and make data-informed decisions efficiently. Key features of the tool include:
- Advanced Financial Forecasting: ROI and ROAS predictions for Android and iOS platforms, with cohort-based metrics segmented by platform, channel, and country.
- Comprehensive Metrics: Insights into revenue, LTV, ROI, performance indicators, product metrics, and monetisation strategies.
- iOS Campaign Support: SKAN setups and SMART forecasting and modelling methods, combining deterministic and probabilistic methods for platforms like Google, Facebook, and TikTok. This feature also restores organic traffic metrics, providing a holistic view of campaign effectiveness.
- LTV Calculator: Displays changes in key metrics such as LTV, RR, ARPU/ARPPU in a cohort view after product or performance changes, with clear visualisations for comparing updates, geographies, and UA channels.
- Creative Stat Report: Analyses top-performing creatives to refine strategies, optimise network performance, and shape and manage the creative strategy of projects. It also helps evaluate the effectiveness of creative teams, ensuring continuous improvement and data-driven decision-making.
- Asset Lab helps simplify creative workflows by allowing teams to catalogue, organise, and reuse multimedia assets. It supports over 23 file formats, including 3D models and layered PSD/PSB files. The web-based interface enables teams to preview files, export individual layers to PNG, and organise assets using business-specific filters for better collaboration.
- UA Automation simplifies routine user acquisition processes, enhancing efficiency and precision. It enables automatic uploading of creatives to advertising platforms such as Facebook, Google Ads, Unity, and Applovin, alongside automated creative testing and performance evaluation of both creative teams and strategies.
AdsAdvisor is expanding its capabilities, implementing the latest tools and trends from the mobile market to anticipate the evolving needs of teams. The platform is also preparing to roll out additional features, including an advanced business planning tool.
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