Intersection Launches LinkNYC Ad Portal for Local Businesses
Intersection’s Self-Service Ad Portal makes advertising on LinkNYC more attainable for businesses with marketing budgets, small or large.
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Intersection, an out-of-home media and technology company, and LinkNYC, the public-private partnership that created a free public Wi-Fi network, announced the official launch of the LinkNYC Self-Service Ad Portal. Featuring expanded free offerings and a lower cost of entry for paid campaigns, advertising on LinkNYC is now easier for New York City’s small business community.
Intersection’s launch of the portal includes an enhancement of LinkNYC’s LinkLocal free advertising program. Eligible New York City-based community organisations and local small businesses can now display ads on six LinkNYC screens at a time—up from four—at no cost.
The update also includes customisable advertising templates and colours, the ability to add a logo or QR code, and an interactive map to help advertisers select optimal LinkNYC locations.
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“These upgrades to LinkLocal will provide hundreds more community-based businesses and nonprofits with opportunities to amplify their messaging through the most coveted out-of-home advertising space in New York City,” said Margaux Knee, Chief Administrative Officer of LinkNYC. “In 2024 alone, LinkNYC provided over $4 million in free advertising space, and we’re just getting started.”
The LinkNYC Self-Service Portal also includes LinkDirect, Intersection’s new offering for purchasing larger, branded LinkNYC campaigns, which is designed to accommodate budgets of all sizes. LinkDirect allows advertisers to select specific screen locations and campaign dates. Users can upload custom creatives and include a QR code to boost engagement.
To celebrate National Small Business Month, advertisers can enjoy a 20% discount [Code: SHOPSMALL20] on their first order through LinkDirect during the month of May.
“LinkNYC is the ideal platform for New York City’s vibrant small business community,” said Jonathan Fuller, Chief Revenue Officer at Intersection. “With thousands of LinkNYC kiosks across all five boroughs, we’re excited to help local businesses of all sizes and budgets connect with their neighbourhoods in a meaningful way.”
“Thanks to our ongoing partnership with LinkNYC and Intersection, more local entrepreneurs will promote their goods and services directly in the communities they serve,” said New York City Department of Small Business Services Commissioner Dynishal Gross.
“The expanded Self-Service Ad Portal preserves the ease of use small business owners value, while introducing new tools — like embedded QR codes and the ability to choose specific LinkNYC kiosks — to make ads even more impactful and measurable.”
“We appreciate this effort to enhance an already powerful marketing tool that gives small businesses greater visibility, and helps residents and visitors discover the local shops and services that make our neighbourhoods — and New York City — shine.”
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