Hologram 3D Ad Network Launches at Simon Malls Across the US
Each month's holographic show is curated with storytelling from major studios, creators, artists, and influencers, as well as live interactive hologram events with celebrities.
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Hologram Media Network (HMN) has launched what is pitched as the world’s first always on holographic advertising network, built in collaboration with Proto Hologram.
Featuring Proto Luma devices, this spans Simon malls across the US.
The network – which has thus far deployed across 30 Simon locations – including Los Angeles’ Del Amo Mall, New York’s Roosevelt Field Mall, Atlanta’s Lenox Square Mall, Nashville’s Opry Mills, and Chicago’s Woodfield Mall – offers limited advertising inventory, featuring 3D creative advertising programmed alongside exclusive IP content collaborations.
Each month’s holographic show is curated with storytelling from major studios, creators, artists, and influencers, as well as live interactive hologram events with celebrities. The charter content showcase featured an exclusive experience for Paramount Pictures’ Sonic the Hedgehog 3, immersing customers in a lifelike 3D encounter with the character and his team.
“Today’s consumers live in a world where engaging with 3D experiences is becoming second nature,” said James Andrew Felts, CEO at HMN. “Platforms like Meta Quest, Fortnite, and Roblox have normalised interacting with immersive content. HMN elevates this trend by bringing experiential media to real world spaces at scale, bridging the digital and physical spaces in ways that match changing customer expectations.”
“I’ve witnessed the evolution of countless mediums, but nothing compares to this,” said Proto Founder David Nussbaum. “Together with HMN, we’re not just delivering ads – we’re creating personal, unforgettable moments at scale. This is a new era for interactive media, where the lines between the digital and physical worlds disappear.”
“HMN represents the next frontier of engagement for Simon,” said Dennis Tietjen, Senior Vice President at Business Development at Simon. “We’re excited to collaborate on bringing this revolutionary technology to our properties, transforming the way brands connect with shoppers and delivering an unparalleled experience for our guests.”
HMN is gearing up to announce deployments with additional malls and plans to expand the network to 150 Proto units by the end of 2025.
“Our vision is not just to present holograms but to create a dynamic ecosystem where customers can interact with digital content in the real world,” Felts said. “This is a glimpse into the future we envision, where consumers experience the blending of their online and physical worlds.”
