Rakuten Launches Programmatic Loyalty

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Rakuten, the Cash Back shopping platform, launched Programmatic Loyalty, an industry-first advertising solution that leverages AI and Rakuten’s robust first-party data to deliver performance-driven outcomes—all with a guaranteed return on ad spend (ROAS).

Retailers leveraging Programmatic Loyalty are already seeing impressive results. A leading home and garden brand experienced a 107% year-over-year increase in shoppers during the second half of 2024 during its ongoing campaign.

With Programmatic Loyalty, brands and retailers can build and execute campaigns in three steps, designed and optimised using automation, data and personalisation strategies:

1. Aligned performance – Define campaign gross merchandising value (GMV) based on budget and guaranteed ROAS.
2. Fixed commission rate – Consistent commission rates throughout each month-long campaign.

Dynamic Cash Back and media spend – Leverage data and AI to dynamically adjust personalised incentives and placements to drive higher GMV, such as flexing Cash Back rates, targeting different audiences and purchasing media inventory.