Cognitiv Partners With Index Marketplaces
Cognitiv’s deep learning models combine an awareness of user journey with GPT-powered contextual understanding to predict user behaviour and optimise campaign performance.
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Cognitiv, a deep learning advertising platform, announced a strategic integration with Index Marketplaces, marking the most advanced curation of the bid stream available to buyers. Advertisers are now able to leverage Cognitiv’s decade of experience applying deep learning to media buying in their DSP of choice. This integration raises the bar in curation and optimisation, enabling custom deep learning models to evaluate user and context in real-time for every single ad impression.
Traditional media buying often relies on filters, such as audience segments, contextual keywords which quickly become stagnant and limit reach. Cognitiv’s deep learning infrastructure removes these constraints, allowing every piece of contextual and user information to be considered dynamically within milliseconds. This eliminates guesswork and ensures media buyers are able to scale their campaigns without compromising performance.
“Our industry has used the term ‘real-time’ to describe programmatic media buying for years, but much of the data driving the decision-making is in files and lists that are days, weeks, or even months old. Our integration with Cognitiv unlocks an advanced opportunity for media buyers to benefit from true real-time prediction and decisioning,” said Paul Zovighian, VP of Marketplaces at Index Exchange. “Not only do media buyers achieve their KPIs more effortlessly, media owners benefit from higher yields.”
Cognitiv’s deep learning models combine a keen awareness of user journey with GPT-powered contextual understanding to predict user behaviour and optimise campaign performance. This data works alongside campaign-specific inputs like budget, and the advertiser’s KPI to deliver unparalleled performance and consumer understanding.
“Deep learning enables computers to understand the world with human-like intuition,” said Jana Jakovljevic, SVP of Partnerships at Cognitiv. “Rather than relying on yesterday’s data to inform today’s decisions, our custom deep learning models analyse thousands of data points instantly. This empowers media buyers to shift their focus from manual optimizations to more strategic, creative, and high-value initiatives, knowing their media buying decisions are supported by the most up-to-date advancements in AI.”
