Martechvibe Announces Reports on the State of Mobile App Marketing 2025

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The rapid advancements in mobile app technology and the mobile industry have transformed apps from a good-to-have to a necessity. With the increasing reliance on smartphones for daily activities, having a mobile app is crucial for businesses aiming to stay competitive and meet customer expectations.

In partnership with Branch, Martechvibe is pleased to announce two editions of an upcoming report, The State of Mobile App Marketing 2025: Trends and Analysis—Middle East and Southeast Asia. The report will explore the mobile app marketing landscape in the regions, highlighting key trends, insights, and strategic recommendations for businesses navigating this dynamic industry.

What Will the Mobile Marketing Reports Cover?

Key Insights:

• The key phases of app growth: App adoption, app engagement, and optimising customer LTV, driving revenue and boosting the bottom line.
• The critical role of CX in mobile app growth.
• Multichannel strategy and exploring innovative ways to engage with their audience.
• Challenges businesses face in user acquisition, retention, and accurate measurement, as well as issues like mobile ad fraud.
• Understanding the importance of attribution.
• The delicate balance between respecting user privacy and providing personalised experiences is a crucial aspect of modern mobile marketing.

This report’s insights will be backed by a comprehensive survey conducted across various industries in the Middle East and SEA. The survey will provide a detailed look at how businesses are leveraging mobile apps and the challenges they face.

Take the survey here. 

If you would like to contribute to the reports as an expert, please reach out to chandni@vibeprojects.com.