SheerID Expands APAC Presence, Enables Acquiring Gen Z Audiences
Exclusive offers verified by SheerID were reported to generate 337% ROI due to increased revenue, fraud reduction and superior customer experience.
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SheerID, a provider of identity verification for commerce, expands its international footprint with a dedicated presence in India to serve the Asia Pacific (APAC) region. This investment by SheerID empowers regional brands to acquire and verify millions of college students and young adults for exclusive, personalised offers. According to a recent market study by Forrester consulting, exclusive offers verified by SheerID were reported to generate 337% ROI due to increased revenue, fraud reduction and superior customer experience. Brands such as Spotify, Autodesk, Salesforce, YouTube, and many others are already using the SheerID Open Verification Platform to serve their customers in this region.
“I am incredibly excited to introduce SheerID’s market-leading verification platform to the Asian market. Gated, exclusive offers through the SheerID platform is a powerful way to build a direct relationship with Gen Z – the next generation audience for brands,” said Krishna Shroff, Asian Market Partner. “We’re excited to popularise this approach in India and build on the compelling success leading brands are already experiencing.”
As part of SheerID’s expansion efforts, President and CoFounder David Shear will be attending and speaking at India’s premier ecommerce event, ETRetail E-Commerce & Digital Natives Summit 2024 in Bangalore on 4 and 5 September. Shear will talk about the power of personalised offers and secure customer verification in the evolving ecommerce landscape.
“Expanding into APAC is a significant milestone for SheerID, allowing us to serve brands with a local presence in the region,” said Shear. “Our platform not only enhances the verification experience, but also provides brands with the tools to build meaningful, direct relationships based on trust with GenZ – a coveted consumer community that is actively looking for exclusive offers for their community.”
