Threekit Launches Visual Discovery AI
Threekit's AI-powered solution interprets shopper needs and intent and responds with real-time personalised product recommendations.
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Threekit is launching Visual Discovery AI to get shoppers to the right products and looks based on their personal input. It will enable brands to create distinctive ecommerce experiences using the data and visuals that they already have and serve up products that otherwise stay hidden on their site.
Threekit’s Visual Discovery AI promises to deliver where dense navigation, filtering options and search have fallen short in the past.
Threekit’s Head of Product, Matt Seeger, said, “The new product solution will enable shoppers to explore product catalogues in a whole new way–one that feels very natural, engaging and personalised.”
“Search and filtering are great when you know exactly what you want, but the majority of shoppers don’t. That’s why we’ve created Threekit Visual Discovery AI – which is a tool for those shoppers–one that enables them to give personal input and find products that they probably otherwise would not have seen and therefore, bounced from the website,” Matt added.
Threekit’s CEO, Matt Gorniak, said, “Brands need a better way for customers to get acquainted with their products. Visual Discovery AI has functionality that serves up highly relevant product results, both individually and in bundles or looks. Shoppers are seeing more of what they want and buying much more, much faster.”
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The key to Threekit’s innovation is that it uses AI to instantly interpret personal text and prompts, make associations and serve up results based on your user’s intent and contextual meaning.
Key Features of Threekit Visual Discovery AI include:
- Exceptional Brand Experience: Guides users in an engaging, educational experience where they have a productive exchange with your brand
- Guided Buying: Walks customers through technical product purchases with visual prompts to provide input without a need for industry terminology
- Shop the Look: Serves up products in bundles or looks that encourage cart building and multi-purchase behaviour
- Semantic Search: Makes products “mean more” by interpreting personal text or prompts and making associations based on your user’s intent
Five of Threekit’s top twenty customers are currently in development with a Visual Discovery AI project.
