Stagwell and Google Cloud Unveils New AI-Powered Capabilities for Marketers

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Google Cloud and Stagwell announced a set of new AI-powered features across Stagwell’s portfolio of digital marketing applications, built using Google Cloud infrastructure and AI services, including its Gemini models.

“This partnership puts Stagwell’s applications and Google Cloud AI in the hands of marketing professionals worldwide,” said Mansoor Basha, Chief Technology Officer, Stagwell Marketing Cloud. “We’re pleased to expand our work with Google Cloud and to roll out important new AI capabilities to help marketers work more effectively, quickly, and creatively.”

“AI capabilities and expertise were of utmost importance as we explored partners to work with and build towards our vision,” said Merrill Raman, Global Chief Technology Officer, Stagwell. “Google Cloud delivers the right mix of enterprise-grade models, AI tooling, and scalable cloud infrastructure to support Stagwell’s numerous use cases and growing customer base.”

“Stagwell is taking impressive steps to implement generative AI in ways that are transformative and helpful for marketers,” said Oliver Parker, VP of Global Generative AI Go to Market at Google Cloud. “The brand new Propellers is an example of how AI can rapidly add value and streamline common workflows and processes for end customers – in this case, creative teams who shape everyday brand narratives.”

Also Read: Stagwell Expands APAC Capabilities

Stagwell will now use a wide range of Google Cloud technologies to power and deliver its applications, including Gemini models, AI tooling in Vertex AI, compute, storage, and networking.

After initially beginning to migrate several applications to Google Cloud in 2023, Stagwell is now integrating Google Cloud AI across several of its most widely adopted products:

• Propellers is an entirely new tool built for internal creative teams to improve their processes from ideation to execution. Propellers will now use Vertex AI and Gemini models to help marketers more quickly build compelling creative briefs, including developing audience strategies, playbooks, brand personas, and more with AI.
• CUE, Stagwell’s app for data-driven audience insights, uses Google Cloud’s advanced data analytics tools. The app is now adding predictive AI capabilities via Vertex AI that will help marketers combine numerous datasets to improve companies’ understanding of their customers, ultimately informing both product and message development.
• PRophet, the first ever SaaS platform to help marketers and public relations professionals apply predictive and generative AI to everyday tasks and processes, is now using Google Cloud’s Vertex AI and Gemini models to provide improved content generation, track trending topics, analyse sentiment, and more.
• SmartAssets is an application for creative asset management, optimisation, and analytics. It uses Google Cloud products, including BigQuery and Cloud Run, and is now adding capabilities built with Vertex AI and Gemini models. This will help customers pull creative elements from ads, better analyse performance data, and optimise the efficacy of ads with instant adjustments informed by AI.