Akinon Appoints Christel Boutros as New Country Manager
In her new role, Christel will play a pivotal role in driving Akinon’s growth strategies and initiatives in the UAE.
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Akinon, a global digital commerce platform provider, announced the appointment of Christel Boutros as the new Country Manager for the UAE market. This strategic move underscores Akinon’s commitment to expanding its presence and enhancing its team in the region.
In her new role, Christel will play a pivotal role in driving Akinon’s growth strategies and initiatives in the UAE, further cementing the company’s position as a frontrunner in the digital commerce landscape.
Christel brings a wealth of experience to Akinon, with 14 years of expertise in software sales at renowned companies such as AWS, Microsoft, and SAP. Her journey is marked by a commitment to customer obsession and a keen focus on massively scalable SaaS/Enterprise software architecture. Christel holds a Master’s in Management from La Sagesse University School of Business and a Bachelor’s degree in Business & Finance Additionally, Christel is a dedicated mother of two.
Also Read: Emirates Outlet, Akinon Partner to Launch emiratesoutlet.com
In January 2024, Akinon also welcomed Arcan, who joined at a crucial juncture when the company was expanding its footprint in the Middle East and other global markets.
Akinon is a cloud-native, API-first, headless, and composable digital commerce platform empowering global retail giants such as Samsung, Lacoste, Apparel Group, Marks & Spencers, Under Armor, GAP, L’Occitane, Miele, and more to deliver unique shopping experiences at scale and speed. Regardless of business model – B2C, D2C, B2B, marketplace, or a combination thereof – Akinon remains a sought unified commerce partner to leading phygital and digital retailers across 15 countries.
