Ad Fraud Protection Platform Pixalate Expands in APAC
To serve the regional market, Pixalate provides an MRC-accredited Analytics platform with ad fraud protection tools and local client support – including APIs for developers.
Topics
Pixalate, a global ad fraud protection, privacy, and compliance analytics platform, announced the opening of its new Singapore office to expand its local presence and partnerships in the Asia-Pacific (APAC) region.
Alvin Ling, a Singapore native with 20+ years of deep technical expertise pioneering digital advertising innovations in the region, will lead Pixalate’s APAC team as Vice President of Sales and Operations.
“Advertising fraud is a global concern, posing an ever-evolving threat that continues to grow in size, scale, and sophistication,” said Jalal Nasir, CEO of Pixalate. “We are thrilled to launch our 3-D anti-fraud technology and operations in APAC to ensure the safety and security of our partners.”
To serve the regional market, Pixalate provides an MRC-accredited Analytics platform with ad fraud protection tools and local client support – including APIs for developers. Many APAC countries have intensified their efforts to combat sophisticated ad fraud, as both ad spending and IVT (invalid traffic, including ad fraud) have increased in the region.
Pixalate’s latest ad research shows:
- At 30%, the Q1 2024 mobile app IVT rate for APAC is the highest in any global region.
- APAC open programmatic CTV ad spend increased 43% year-over-year in Q1 2024, and the corresponding IVT rate reached 29% for the same time period.
Pixalate partners include several of the biggest global brands based in the APAC region, including Pangle, the ad network of TikTok for Business owned by Bytedance. Pangle recently announced that it had upgraded its mobile ad platform with Pixalate’s Third-Party Content Risk Assessment to, “deliver unparalleled brand safety and media transparency for global advertisers.”
“I am honoured to lead the growth of Pixalate’s APAC team and partnerships at a crucial inflection point for the region,” said Ling. “Our unparalleled technology tools and exceptional team are uniquely positioned to serve the market’s needs at a time when the industry’s heightened emphasis on a more white-boxed global fraud protection solution and supply path object verification has spurred strong demand for greater transparency and improved traffic quality.”
READ MORE: Unlocked – the Mobile & App Growth Summit Lands in Singapore
Song Lin, CEO, Opera said, “We are thrilled to congratulate Pixalate on opening their regional office in Singapore. This strategic move enhances our collaboration, bolstering our global advertising growth while ensuring brand safety and a cleaner supply chain. We value this partnership and look forward to the innovative advancements ahead.”
Rebecca Wan, Overseas Business Director, TCL FFALCON said, “Pixalate’s presence in the Asia-Pacific market will bring even higher-quality and guaranteed services to the local advertising industry.”
Brian Conant, Director of Inventory Quality, PubMatic said, “As brand spend and the related focus on quality continues to grow in the region, we’re delighted to see Pixalate’s continued expansion in Asia, and look forward to continuing to work closely with their team to help ensure a cleaner supply chain for buyers in APAC and internationally.”
Philip Min, Director, TaurusX, WebEye’s programmatic advertising platform said, “We are happy to see Pixalate’s expanded presence in Singapore, allowing us to receive even better support to protect our brand from ad fraud and ensure compliance. Pixalate’s technology and expertise have been instrumental in helping us navigate the complex programmatic advertising landscape, and we look forward to continuing our partnership with them in the region.”
