Reliance Retail and ASOS Form Strategic Partnership
This collaboration between Reliance Retail and ASOS is set to transform the retail fashion scene in India, providing consumers with easy access to the latest global trends through a variety of retail channels.
Topics
Reliance Retail and ASOS, an online fashion platform, have formed a long-term partnership to redefine the fashion landscape in India. Under a long-term licensing agreement, Reliance Retail will be the exclusive retail partner for ASOS across all online and offline channels in India.
Isha Ambani, Director, Reliance Retail Ventures Limited said, “We’re excited to welcome ASOS into our fashion family, marking a significant stride in our dedication to bringing the pulse of global trends to Indian shores. This partnership reaffirms our status as India’s premier retail destination, ensuring our customers have access to the cutting-edge fashion styles they crave.”
José Antonio Ramos, CEO, ASOS said, “Our purpose is to give fashion lovers around the world the confidence to be whoever they want to be through access to the latest and best trends. Together with Reliance Retail, we’re excited to be bringing some of our fashion-led own-brands to customers in India – including ASOS Design, one of the biggest British fashion brands on the planet.”
Utilising its extensive expertise in operating omni-channel retail networks, Reliance Retail will introduce ASOS’s curated portfolio of fashion-led own brand labels to the Indian market through a diverse array of retail formats. This includes exclusive brand stores, multi-brand store expressions, and digital commerce platforms.
ASOS, a popular destination for fashion-loving 20-somethings, aligns well with Reliance Retail’s extensive omni-channel retail network. This partnership promises to revolutionise how Indian consumers discover and engage with the latest global fashion trends. The agreement is ASOS’ first country-wide exclusive retail partnership.
This collaboration between Reliance Retail and ASOS is set to transform the retail fashion scene in India, providing consumers with easy access to the latest global trends through a variety of retail channels.
