WARC Media Unveils Global Advertising Trends
Meta’s ad revenue alone is currently predicted to surpass that of all global linear TV advertising by 2025, WARC Media unveiled.
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WARC Media revealed Global Ad Trends report, signifying the changes to global advertising as social media stands to become the world’s largest ad channel with a forecasted value of £197.6 billion in 2024 at a rise of 14.3%.
WARC Media’s Head of Content, Alex Brownsell, said, “Much of social media’s success has been driven by Meta’s remarkable renaissance. However, social’s stronghold on budgets can also be seen in TikTok’s rise, and a return to double digit ad revenue growth at Snapchat and Pinterest.”
“However, with this dominance comes challenges, such as rising advertising loads in social environments, and the impact of AI on media planning. In this report, we take a holistic view of the global social media landscape, which shows no sign of losing momentum,” Alex added.
According to the reports, Meta’s ad revenue alone is currently predicted to surpass that of all global linear TV advertising by 2025. Although the year-on-year growth of 14.3% is a slight deceleration on the previous year’s 16%, both Facebook and Instagram still grew by 20% across 2023, with concerted investment in AI helping drive incremental spend.
Similarly, X/Twitter’s long-time advertising revenue woes are set to continue – but will be much improved compared to their startling 46.4% decrease in 2023.
