Qualtrics Launches AI-Powered Suite for Enhanced Market Insights
With these new qualitative research capabilities, researchers can consolidate, share and collaborate using insights from these longform videos alongside other qualitative and quantitative research and data within the Qualtrics platform.
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Qualtrics, a cloud-native experience management company, unveiled new AI-powered capabilities within its Strategy & Research Suite that provide organisations with valuable insights on market trends, unmet consumer needs and growth opportunities.
Brad Anderson, President of Product, UX and Engineering at Qualtrics, said, “Organisations need an always-on research platform in order to stay competitive, spot trends, and seize market opportunities. With Qualtrics’ new AI-powered solutions and the ability to consolidate quantitative, qualitative and even external research on a single platform, businesses can make the most of every insight in order to make strategic decisions about future product, service and experience choices that attract new customers and increase revenue.”
These AI-powered quantitative and qualitative research solutions will help organisations identify key patterns, themes and sentiments from customer and prospect feedback, informing future strategy while drastically reducing effort in transcription and analysis.
Some of Qualtrics’s AI-powered solutions include Qualtrics Research Hub, Video feedback, and moderate user testing capabilities. With Qualtrics AI, researchers can intelligently search a variety of insights to instantly find relevant studies and summaries of findings, saving teams and whole departments time and money.
With these new qualitative research capabilities, researchers can consolidate, share and collaborate using insights from these longform videos alongside other qualitative and quantitative research and data within the Qualtrics platform.
