Tech Mahindra Partners with Atento CRM
The partnership aims to deliver end-to-end business transformation solutions and services that leverage GenAI-powered technologies as well as CX consulting for customers in the United States, Europe, Middle East and Africa and Latin American regions.
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Tech Mahindra has announced a strategic partnership with Atento – a customer relationship management (CRM) and business transformation outsourcing (BTO) company in Latin America.
The partnership aims to deliver end-to-end business transformation solutions and services that leverage GenAI-powered technologies as well as CX consulting for customers in the United States, Europe, Middle East and Africa and Latin American regions.
The BPO solutions and services will be directed through the creation and implementation of an operating system and operating model. These operational capabilities will harness emerging technologies such as GenAI, automation, analytics, process mining, virtual assistants and conversational AI to propel business growth and enhance customer satisfaction.
Birendra Sen, business head, business process services, Tech Mahindra, said, “At Tech Mahindra, we are committed to pushing the boundaries of innovation and continuously improving our business process services to cater to the evolving needs of our customers. The partnership with Atento will further strengthen our joint positioning in the United States, Europe and tap into new potential business opportunities in Latin America.”
Dimitrius Oliveira, CEO of Atento, also commented: “This alliance with one of the world’s leading IT companies underscores how Atento continues our ambitious plan to become the leading provider of business transformation outsourcing in the markets where we operate, adding value to our clients in the full cycle of their CX transformation.”
