Zefr Enhances Brand Safety Measures on TikTok
In this new update, global advertisers will now have the ability to deploy advanced brand suitability controls, including ‘Category Exclusions’ and ‘Vertical Sensitivity’ controls.
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Zefr, a data platform for brand suitability targeting and measurement, has announced the significant expansion of its brand safety and suitability measurement product with TikTok.
Rich Raddon, Co-founder and Co-CEO of Zefr, said, “Zefr is committed to innovating in brand safety and suitability across social platforms. The integration of our advanced controls into TikTok’s Brand Safety Hub on TikTok Ads Manager highlights our continuous dedication to innovation and empowering advertisers. This collaboration reflects our joint efforts to set new standards, prioritising the brand-suitable alignment of ads with content while minimising over-blocking and maximising reach for brands.”
These new capabilities offered by Zefr are designed to offer unparalleled protection and customisation for brands advertising on TikTok, ensuring each campaign aligns with their unique brand values and safety and suitability standards.
In this new update, global advertisers will now have the ability to deploy advanced brand suitability controls, including ‘Category Exclusions’ and ‘Vertical Sensitivity’ controls, all of which will be available through TikTok’s newly released Brand Safety Hub in TikTok Ads Manager.
