du Signs Pact with Samsung

Under this new agreement, du and Samsung will work together to expand Samsung's digital service business and offerings, such as Samsung Care+, through retail, online and mobile channels.

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    • UAE operator du, from Emirates Integrated Telecommunications Company (EITC), has signed a strategic memorandum of understanding (MoU) with Samsung.

    Fadi Abu Shamat, Head of the Mobile Experience Division at Samsung Gulf Electronics, said, “Through this partnership, we will be able to bring our cutting-edge products and solutions including Galaxy AI – a key enabler for new user experience paradigms, especially when it comes to the tools that empower creative expression, productivity, and barrier-free communications.”

    Under this new agreement, du and Samsung will work together to expand Samsung’s digital service business and offerings, such as Samsung Care+, through retail, online and mobile channels. This move aims to enhance the overall customer experience for both B2C and B2B customers.

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