5 Inspiring Ramadan Brand Campaigns in 2024
Ramadan is when the usage and adoption of online technologies reach a crescendo in the Middle East. It is the time of the year when people are more inclined to buy new products and indulge in gifting. How are brands getting into the spirit of the season?
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With the arrival of Ramadan, a reflective atmosphere sweeps across the Middle East, offering brands a prime opportunity to strengthen their identity and connect with consumers on a spiritual level. This year is no exception, as brands have once again embraced the spirit of the season with innovative marketing campaigns designed to resonate with customers.
The festivities kicked off with the launch of the #RamadanInDubai campaign, spearheaded by the Government of Dubai Media Office (GDMO). This initiative set the stage for a wave of creative and engaging marketing endeavours aimed at connecting with audiences during this special time of year.
Additionally, Dubai Culture and Arts Authority (Dubai Culture) launched a series of Ramadan events. These include the fifth edition of the Ramadan Heroes initiative and ‘Ramadan Nights’ at cultural and heritage venues. In partnership with talabat UAE and the Emirates Red Crescent, the initiative encourages the public to donate Iftar and Suhoor meals through the Ramadan Heroes Virtual Restaurant on the talabat UAE app.
These campaigns encourage public and private sectors across the region to redefine Ramadan’s rich cultural heritage in their unconventional styles. Explore a few inspiring Ramadan campaigns that have become the talk of the country.
Amazon Alexa’s spiritual connect with a touch of personalisation
From providing customers with personalised recommendations to find the right recipe for iftar to suggesting Quran recitations, Alexa’s spiritual features are gaining immense popularity this year.
This initiative aims to promote Alexa’s recently launched Echo Show 5 with an additional layer of customer support during Ramadan. Using it, hyper-local customers across the UAE and KSA can follow Quran recitations and recipes on the screen while being narrated by Alexa.
Aldo’s Unique Invitation to Celebrate the Joy of Togetherness
Apparel Group’s Aldo launched its “Everyone’s Invited,” campaign to encourage togetherness, emphasising acceptance, inclusivity and the confidence to be oneself. With a vision to showcase its Ramadan 2024 Collection, this omnichannel campaign is live on Aldo’s global social media platforms, OOH advertisements and stores. Featuring Middle Eastern singer, actress and superstar, Myriam Fares, it covers touchpoints of the modern-day consumer journey.
Snap’s AR Makeover with Ramadan Theme
Offering immersive shopping experiences, Snap’s AR Ramadan Mall is helping customers engage with their favourite retailers from the comfort of their homes. It also enables Snapchatters to share products directly with friends on the platform.
Serving as a digital extension of cherished moments during the Holy month, AR mall mirrors real-life luxury brand concept stores, spotlighting dedicated product ranges. All in all, this initiative by Snapchat exemplifies a 360-degree multi-level virtual marketplace that comes to life for an enhanced shopping experience.
NBK’s Revolutionary Campaign to Encourage Good Deeds
As an initiative to encourage community engagement, solidarity and charity, National Bank of Kuwait (NBK) unveiled its annual ‘Doing Good Deeds’ programme. Throughout this philanthropic drive, NBK volunteers will distribute Iftar meals via special convoys touring different areas in the country. Dates and water will be offered to fasters during the iftar time to avoid traffic accidents.
Dubai Holding’s Gift it Forward Approach to Promote Thanksgiving
Dubai Holding’s Ramadan special Gift It Forward initiative, in collaboration with the Community Development Authority (CDA), revitalised thousands of new items and products into distinctive, one-of-a-kind gifts. These gifts will further be distributed to over 8,000 blue-collar workers, as well as 500 low-income families.
Adding his vision towards this initiative, Huda Buhumaid, Chief Impact Officer, Dubai Holding, said, “Through Gift It Forward, an initiative that integrates environmental stewardship with social responsibility, we want to enrich the lives of those who work around the clock to ensure the essential services of our communities run seamlessly, while also encouraging the adoption of sustainable behaviours in line with our sustainability agenda.”
