Tealium Rolls Out Updates For Faster AI Outcomes
The new solutions by Telium will start with consented data management to deliver in-the-moment experiences, powered by informed AI and machine learning models.
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Tealium, an independent and trusted customer data platform (CDP), announced new solutions that allow enterprises to deliver enhanced in-the-moment experiences for customers, including Tealium for AI, Tealium Moments, Tealium’s Cloud Data Warehouse (CDW) Partner Ecosystem, and Tealium Consent Orchestration.
Bob Page, Chief Product Officer, at Tealium, said, “Customer data can be an organisation’s most valuable asset, but untrusted, ungoverned data is a liability – especially for AI models, Many AI initiatives are moving slowly because teams cannot access consented and accurate data for model training. Our new solutions start with consented data to deliver in-the-moment experiences and inform AI and machine learning models – so it can be acted on.”
Andrew Marvin, Digital Developer at Crocs, a Tealium customer, said, “As a developer driving our organisation’s marketing and analytics, Tealium is my cornerstone for constructing and sustaining intricate vendor integrations, ensuring privacy compliance, consent governance, and facilitating real-time data delivery across our diverse sites and brands. The transition to Tealium has notably elevated our operational efficiency.”
Tealium and the new compliance-backed solutions provide a single platform to manage customer data processes at scale with safeguards.
