Meta Rolls Out Generative AI Tools

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Meta Platforms announced that it has started rolling out generative artificial intelligence (AI) tools that can create content like image backgrounds and variations of written text for all advertisers.

The rollout marks Meta’s initiative to bundle generative AI technology into its products for mining vast stores of past data to generate new content like prose, art and software code.

The company started testing these tools in May, giving access to a selected group of advertisers in a “testing playground”. The tools will be available in Meta’s Ads Manager, and their rollout will be completed next year.

Meta’s portfolio of AI products includes its language model “Llama 2” and an AI chatbot called Meta AI that can generate text responses and photo-realistic images.