Martechvibe’s Weekly News Round-Up
In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends.
Topics
Webex by Cisco Announces AI-Powered Solutions
Webex by Cisco, a provider of collaboration and contact centre technologies, has added artificial intelligence-powered capabilities in Webex Contact Center to help improve agent well-being and productivity.
Read more here.
HubSpot Partners with TikTok
HubSpot and TikTok are partnering for an integration that lets joint customers capture leads from TikTok directly into HubSpot’s Smart CRM. With the no-code integration, HubSpot customers can use TikTok to supercharge lead generation, centralising prospects into a single source of truth and unlocking the benefits of HubSpot’s customer platform.
Read more here.
Lenovo, NVIDIA Announce Hybrid AI Solutions to Help Enterprises Quickly Adopt GenAI
Lenovo and NVIDIA announced an expansion of their partnership with new, hybrid solutions and engineering collaboration that supports their shared vision to bring the power of generative AI to every enterprise. Lenovo will deliver fully integrated systems that bring AI-powered computing to everywhere data is created, from the edge to the cloud, helping businesses easily deploy tailored generative AI applications to drive innovation and transformation across any industry.
Read more here.
Airtel Money Partners with TerraPay
Airtel Money Tanzania partnered with TerraPay, a cross-border payments network. Together, they have launched an international remittance service enabling Airtel Money customers in the United Arab Emirates (UAE) to make purchases at points of sale terminals using their Airtel Money accounts at no extra cost.
Read more here.
Jumia Advertising Launches Programmatic Ads
Jumia Advertising, announced the launch of its Programmatic Advertising service, offering brands the opportunity to grow their business in Africa. Designed to empower sellers and advertisers with cutting-edge technology and data-driven strategies, Programmatic Advertising opens up new avenues for collaboration and campaign optimisation in the rapidly evolving digital advertising landscape.
Read more here.
