Martechvibe’s Weekly News Round-Up
In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends.
Topics
iThink Logistics, India Post Partner For Ecommerce Deliveries
iThink Logistics announced that it has joined hands with India Post in order to bring benefits to Direct-to-Consumer (D2C) startups and small and medium businesses (SMBs) across India. The alliance, it said, will result in a tech integration that promises to reshape the landscape of last-mile delivery.
Read more here.
Aramtec improves Customer Services with HPE Aruba Networking Infrastructure
The new solution includes the HPE Aruba Networking Edge Service Platform (ESP), a next-generation, cloud-native architecture, as well as wired and wireless connectivity throughout the warehouses and offices through HPE Aruba Networking access points (APs) and switches.
Read more here.
Zefr, Meta Announce Expanded AI-Powered Brand Suitability Solution
Zefr, a brand safety and suitability technology provider, announced its AI-Powered Brand Suitability Solution across Facebook and Instagram Reels. This marks a significant evolution in ensuring brand safety and suitability across Meta, providing brands with unparalleled transparency into their content adjacencies on Reels – a video-rich format that demands the most sophisticated technology and AI for scaled measurement.
Read more here.
Bloomreach Adds Search and Discovery Cartridge on Salesforce AppExchange
Bloomreach Discovery is backed by artificial intelligence and an extensive ecommerce data set. Its Content app allows businesses to manage storefronts, curating and optimising content and products for their sites.
Read more here.
SingPost Powering ecommerce Logistics for SHEIN in Singapore
Singapore Post Limited (SingPost) announced that they have entered into an agreement with SHEIN, a global, integrated, fashion and lifestyle marketplace, to provide end-to-end ecommerce logistics services for its Singapore business. This collaboration with SingPost will allow SHEIN to significantly increase the speed of its fulfilment operations and improve its responsiveness to customers, thereby raising customer satisfaction levels.
Read more here.
