Adstra, Evorra Partner to Deliver Privacy-First Identity Infrastructure
Adstra and Evorra are reinforcing a shared commitment to the open internet, giving advertisers ownership over how their data is sourced, governed, and activated.
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Adstra, a company in composable identity solutions, and Evorra, an audience intelligence platform, have announced a partnership that gives brands an independent alternative: a transparent, privacy-first data infrastructure built for advertiser control.
The partnership makes Adstra’s privacy-compliant identity data directly available within Evorra’s Marketplace and Audience Builder, giving media buyers immediate access to high-quality identity resolution without added engineering effort, integration delays, or vendor lock-in.
Together, Adstra and Evorra are reinforcing a shared commitment to the open internet, giving advertisers greater ownership over how their data is sourced, governed, and activated.
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“As the industry consolidates around closed, black-box ecosystems, brands are asking for infrastructure they can trust and see into,” said Lance Brothers, Chief Revenue Officer at Adstra.
“By making our identity data directly available within Evorra’s Marketplace and Audience Builder, we’re giving advertisers the transparency and independence they need to build audiences on their own terms, not someone else’s.”
Aaron Ritoper, CEO, Evorra, said, “Our platform lets advertisers compose audiences from the signals that define the right consumers, with true transparency over the data behind them. As the industry accelerates towards AI-driven workflows, media buyers need control and governance over the provenance of the data they use.”
The partnership is built on transparent decisioning and customer-controlled data governance, with no data commingling and granular advertiser control over which signals are used and how.
This governance-first approach meets the growing demand for data provenance, as AI-driven and agentic media buying workflows make it increasingly important to know where signals originate.
Rather than static, one-size-fits-all marketplace categories, it also enables composable, ID-agnostic audience construction: flexible, signal-based audiences that advertisers can design, adjust, and port across platforms, and connect to their own CRM and CX data to enrich first-party audiences with trusted external signals, all without locking brands into a single proprietary ID.
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With Adstra’s data available directly within Evorra’s Marketplace and Audience Builder, customers benefit from:
- Immediate access to Adstra’s identity data, with no engineering lift
- Faster onboarding and campaign activation
- Greater audience precision and flexibility across platforms
- Stronger performance from first-party data, enriched with trusted external signals
- Faster time to value overall
While the partnership supports both B2B and B2C use cases broadly, it is especially suited to high-value verticals where data quality and precision matter most, including B2B, health, wealth, and automotive.
Health is a newly available category within Evorra’s marketplace, expanding the range of high-value audiences brands can now reach.
As consolidation reshapes the identity landscape, Adstra and Evorra see this partnership as a model for how brands can activate data independently, without compromising on transparency or control.
