Vibe Martech Fest, Middle East

ADDRESS DUBAI MARINA, SEPTEMBER 13 - 14, 2023

ABOUT THE EVENT

Vibe Martech Fest brings together marketing and technology business leaders from top brands to share their stories about how to understand customers deeply, design experiences that delight, create campaigns that resonate, and drive business success.

This edition of VMF will explore how marketers can add intelligence to their strategies by leveraging artificial intelligence, especially Generative AI, preparing for Web3 functionality, and being ready for the third-party cookie demise. It will tackle the challenges of omnichannel, optimise attribution for better use of marketing spend, and focus on designing a martech stack that is agile against dynamic market changes.

WHAT TO EXPECT AT VMF UAE EDITION

 

  • Shift to Digital-First: Brands must prioritize digital experiences and seamlessly blend virtual and physical spaces.
  • Harness AI and Generative AI: Leverage AI to personalize content, optimize campaigns, and automate tasks. Embrace Generative AI for creative innovation.
  • Embrace Web3 and Metaverse: Adapt strategies for decentralized marketing platforms and prepare for the next web iteration.
  • Focus on Customer Data and Personalization: Effective data management and hyper-personalization drive meaningful experiences and customer loyalty.
  • Optimize Omnichannel and Mobile Marketing: Create seamless experiences across touchpoints and leverage mobile technologies like AR and voice search.

Speakers

speaker
Abhinav Mishra Director - Business Strategy, Martechvibe - Vibe Media Group
speaker
Akash Koul Director - Growth & Loyalty - Etisalat UAE
speaker
Ahmad Khair Director of Digital Marketing & E-commerce - FIVE Hotels and Resorts
speaker
Ahmed Hatem Regional Marketing Director - Kuwait Food Company (Americana)
speaker
Ahmed Samy UNESCO Chair on Strategic Foresight and Higher Education, Higher Colleges of Technology - Abu Dhabi Colleges
speaker
Alastair Sherriffs Chief Growth Officer - The Giving Movement
speaker
Aoun Raza Head of Digital & Shukran Loyalty - Landmark Group
speaker
Banali Luthra Malhotra  Advisor - Marketing and Strategy - Network International, Board Advisor - IWBD - Former Group CMO RAKBANK
speaker
Bilal Adham Group Vice President - Digital Product Marketing - DP World
speaker
Buddhi Paranamana Director - Sustainability & Innovation - PDS Limited
speaker
David Raab Founder - CDP Institute
speaker
Dr. Vanja Ljevar Chief Data Scientist and Co-Founder - Kubik Intelligence
speaker
Dharmin Ved CEO - 6thStreet.com
speaker
Fahed Bizzari Founder & Mentor - The ChatGPT Accelerator
speaker
Frans Riemersma Founder - MartechTribe
speaker
Hany Sayed Group Chief Information Officer - D&B Properties
speaker
Haris Khan Group Vice President of Growth - Rain
speaker
Heba Al Nabulsi Director, Solution Consultants & Ambassadors - MEA, Turkey, & South Asia - Emplifi  
speaker
Hetarth Patel Vice President - MEA & Managing Director - UAE - WebEngage
speaker
Ishan Singh Director - Engagement and Retention - OSN
speaker
Jonathan Flender Vice President Sports - GMG
speaker
Justin Doo Territory Director, Middle East/Africa - Mparticle
speaker
Jugal Paryani Director of Marketing - Tabby
speaker
Kashmira Motiwalla Group Head (Senior Director) - Loyalty - Majid Al Futtaim
speaker
Katib Belkhodja Customer Centricity Director - Al-Futtaim Automotive
speaker
Konsuela Alatalo Territory Manager, Event Solutions - Cvent
speaker
Kunal Badiani Regional Vice President - MoEngage
speaker
Kaushik Mukherjee Co-Founder - SUGAR Cosmetics
speaker
Kriti Paul Senior DXP Consultant - Sitecore
speaker
Lee Hammond Marketing Data Stack Leader - Hakkoda
speaker
Mahek Punjabi Marketing Director - InstaShop
speaker
Manuel Tönz Director of Client Strategy - Bloomreach
speaker
Mathieu Yarak Group Senior Director - Data & Insights - Choueiri Group
speaker
Matt Lloyd Senior Director of Marketing Technology & CRM - Global Hotel Alliance
speaker
Meghna Vyas Vice President of Consumer Mass Segments - Performance Marketing - First Abu Dhabi Bank (FAB)
speaker
Nisham Chhabra Vice President - Middle East & Africa - Netcore
speaker
Odd Morten Sørensen Growth Hacker & Martech Evangelist - Learning Martech
speaker
Owais Khan Vice President of Marketing and Digital - Udrive
speaker
Praveen Vijayan Deputy Vice President - Digital Sales & Marketing - Gargash Insurance Services LLC
speaker
Pramukshi J. S. Kariyawasam Director of Marketing & Communications - Shangri-La Dubai
speaker
Priya M. Nair Founder - Zwag Ai
speaker
Rahim Penangwala Senior Vice President, Product - CleverTap
speaker
Rajesh Renganathan Lead Solutions Consultant - Zoho Corporation
speaker
Rahul Kucheria Vice President of Loyalty and Payments - ADNOC Distribution
speaker
Ravi Raman Publisher & Editorial Director - Martechvibe
speaker
Rikin Sheth Assistant Vice President - Musafir
speaker
Rohan Kapoor Digital Marketing Director - Careem
speaker
Rodger Werkhoven Independent Creative Director | Generative AI & Creativity - OpenAI, Executive Creative Director for iO
speaker
Saad Abdullah General Manager & Marketing Director - Toyota
speaker
Sammah Nasr EMEA-LATAM Regional Sales Director - HCLSoftware
speaker
Sandra Helou GCC Lead - Zilliqa
speaker
Sanjay Swamy Director - Martechvibe
speaker
Sakher Al-Adaileh Head of Growth & Monetization - Astra Tech
speaker
Shaily Verma Director Data Analytics - Damac Properties
speaker
Shayan Rahimi Managing Director, MENA,  Bidease
speaker
Sahar Khan Director of Marketing - Bayut.com
speaker
Stanislas Brunais Marketing Director - Ounass
speaker
Sue Azari eCommerce Industry Lead - AppsFlyer
speaker
Vineeta Singh CEO - SUGAR Cosmetics
speaker
Vuk Vuckovic Director of Retention - Delivery Hero
speaker
Walid Lassoued Data Science Director - Talabat
speaker
Yolande D'Mello Editor - Martechvibe

Agenda

10:05 AM
Welcome Address


speaker
Sanjay Swamy Director - Martechvibe
10:05 AM
What It Takes To Build Successful D2C Brands
speaker
Abhinav Mishra Director - Business Strategy, Martechvibe - Vibe Media Group
speaker
Kaushik Mukherjee Co-Founder - SUGAR Cosmetics
speaker
Vineeta Singh CEO - SUGAR Cosmetics
10:10 AM
Unleashing the Power of Customer Data Platforms (CDPs) and AI: A Game-Changer for Modern Marketing
speaker
David Raab Founder - CDP Institute
10:25 AM
Email marketing: The Best Thing to Happen to Marketers, Ever.


speaker
Rajesh Renganathan Lead Solutions Consultant - Zoho Corporation
10:30 AM
PANEL DISCUSSION: Preparing for Pivot: Navigating Change in an Ever-evolving Marketing Landscape

This panel will explore the vision board for 2023 to anticipate change and pivot accordingly

  • Rethink the way people, processes, and solutions align with your larger strategy
  • Leverage flexible tech stacks, trimmed walled gardens and adapt disruptive technologies
  • Build connected experiences that add more value with less operational complexity
speaker
Banali Luthra Malhotra  Advisor - Marketing and Strategy - Network International, Board Advisor - IWBD - Former Group CMO RAKBANK
speaker
Bilal Adham Group Vice President - Digital Product Marketing - DP World
speaker
Fahed Bizzari Founder & Mentor - The ChatGPT Accelerator
speaker
Haris Khan Group Vice President of Growth - Rain
speaker
Katib Belkhodja Customer Centricity Director - Al-Futtaim Automotive
speaker
Rikin Sheth Assistant Vice President - Musafir
10:40 AM
The Paradox of Creating AI Consciousness in the Creative Industry

The GenAI revolution mimics human behavior, revolutionizing industries. As AI chatbots evolve, ethical challenges arise with artificial proto-self-awareness. The boundary between amusement and reality blurs, bringing us closer to encountering consciousness. Coexistence requires learning from past failures and understanding consciousness's implications for AI and ourselves.

speaker
Rodger Werkhoven Independent Creative Director | Generative AI & Creativity - OpenAI, Executive Creative Director for iO
11:00 AM
Succeeding in the Age of AI.

Subtitle: Establishing a Real-Time Data Foundation for Intelligent Customer Experiences

We're entering the fourth industrial revolution, and it's being driven by data and AI. To take part in the future, marketing teams must be able to turn data into insights, and insights into action. In this session, we will discuss how marketing teams can leverage an AI Customer Data Platform to develop a real-time customer data foundation and generate customer insights at scale.

speaker
Justin Doo Territory Director, Middle East/Africa - Mparticle
11:05 AM
Unlock Customer Lifetime Value


speaker
Rahim Penangwala Senior Vice President, Product - CleverTap
11:15 AM
Coffee break


11:25 AM
Coffee and networking break
11:45 AM
The Future of MarTech is Composable

How MarTech and AdTech are Converging within Composable Customer Data Platforms

speaker
Lee Hammond Marketing Data Stack Leader - Hakkoda
11:55 AM
PANEL DISCUSSION: Gen AI in Marketing - Unlocking New Possibilities

How Generative AI Could Change the Game for the Marketing Function
This session will explore the challenges and opportunities for the team. From creating personalised marketing content at scale, injecting insights from large data sets, automating and optimising repetitive tasks to saving cost and time on turnaround. It’s an exciting future. But marketers must also consider the right way to adapt teams so humans can work in tandem with the emerging technology.

speaker
Ahmed Samy UNESCO Chair on Strategic Foresight and Higher Education, Higher Colleges of Technology - Abu Dhabi Colleges
speaker
Dr. Vanja Ljevar Chief Data Scientist and Co-Founder - Kubik Intelligence
speaker
Odd Morten Sørensen Growth Hacker & Martech Evangelist - Learning Martech
speaker
Priya M. Nair Founder - Zwag Ai
speaker
Ravi Raman Publisher & Editorial Director - Martechvibe
12:05 PM
Turning Your Community Into Conversions

This session will cover how marketing and eCommerce teams across the organisation can leverage user-generated content (including influencer management and ratings & reviews) to help accelerate the buying journey, build brand, and create shoppable, brand-ready content at scale - helping to make social more shoppable, and make commerce more social.

speaker
Heba Al Nabulsi Director, Solution Consultants & Ambassadors - MEA, Turkey, & South Asia - Emplifi  
12:20 PM
PANEL DISCUSSION: Think Outside the Desktop: Mobile Marketing is Where it's At!

There were over 1.6 million apps available in the App Store in 2022. How does your offering stand out with so many apps competing for your user’s attention?

Use augmented and virtual reality to create immersive experiences for customers.

  • Adapting to Changing Customer Expectations:
  • Reshaping Consumer Perceptions
  • Leveraging AI for Personalization
  • Combatting Ad Fraud with Transparency


speaker
Ishan Singh Director - Engagement and Retention - OSN
speaker
Mahek Punjabi Marketing Director - InstaShop
speaker
Rohan Kapoor Digital Marketing Director - Careem
speaker
Shayan Rahimi Managing Director, MENA,  Bidease
speaker
Sahar Khan Director of Marketing - Bayut.com
12:30 PM
Elevating Customer Engagement in Banking

Explore how an end-to-end Marketing Platform can help organizations to propose endless personalized journeys strategies fueled by data, analytics, and AI. Example within Banking Industry use case.

  • Consistently offer customers relevant and personalized offerings based on their needs and preferences.
  • Develop systems and leverage platforms to collect and analyze customer data for better insights and decision making.
  • Use behavioral patterns and customer propensity to personalize outreach and increase customer conversions and loyalty.
speaker
Sammah Nasr EMEA-LATAM Regional Sales Director - HCLSoftware
12:45 PM
Adopt or Perish - Mandate for MarTech


speaker
Hetarth Patel Vice President - MEA & Managing Director - UAE - WebEngage
12:50 PM
The Digital Seeker: How AI Solves the Broken Online Shopping Experience

The online shopping experience always lacked one key element: The human empathy. We experienced a high bounce rate, low conversion and loyalty. The new era of AI is a transformation only second to the invention of the internet itself and will finally enable a empathic engagement with the customers at scale. Bloomreach has been a leader in AI technology for more than a decade and in this session we will show you how our trained algorithms paired with the latest LLM (Large Language Models) will enable you to satisfy the digital seekers with an experience like never before.

speaker
Manuel Tönz Director of Client Strategy - Bloomreach
01:00 PM
Lunch break


01:05 PM
Lunch break


02:00 PM
The Future Is Mobile: Driving Mobile Adoption & Loyalty
speaker
Sue Azari eCommerce Industry Lead - AppsFlyer
02:05 PM
PANEL DISCUSSION: Powering CX with Data - Leveraging Insights to Drive Personalisation

Explore how leading brands are elevating the customer journey by delivering tailored one-to-one experiences that are relevant to each individual.

  • Are you able to leverage customer data to provide relevant recommendations?
  • Do your personalisation strategies help your conversations with customers across the right channels?
  • Identify effective tools to drive conversions, and measure customer satisfaction as an impact of marketing efforts.
speaker
Dr. Vanja Ljevar Chief Data Scientist and Co-Founder - Kubik Intelligence
speaker
Jonathan Flender Vice President Sports - GMG
speaker
Matt Lloyd Senior Director of Marketing Technology & CRM - Global Hotel Alliance
speaker
Owais Khan Vice President of Marketing and Digital - Udrive
speaker
Saad Abdullah General Manager & Marketing Director - Toyota
speaker
Walid Lassoued Data Science Director - Talabat
02:15 PM
PANEL DISCUSSION: Deepening Relationships with Your Most Valuable Customers

Leveraging data to get deeper insights about your most valuable customers to action personalised communication and loyalty programmes to engagement initiatives. In this session, we delve into strategies for building successful customer retention.

  • Implementing retention marketing by using methods like personalisation, data, and analytics, and making the most of channels like mobile, social media, and such.
  • Automating tasks intelligently using an omnichannel campaign orchestrator.
  • Creating a meaningful feedback loop, and applying these insights to business decisions in real-time.
speaker
Ahmad Khair Director of Digital Marketing & E-commerce - FIVE Hotels and Resorts
speaker
Kriti Paul Senior DXP Consultant - Sitecore
speaker
Praveen Vijayan Deputy Vice President - Digital Sales & Marketing - Gargash Insurance Services LLC
speaker
Pramukshi J. S. Kariyawasam Director of Marketing & Communications - Shangri-La Dubai
speaker
Vuk Vuckovic Director of Retention - Delivery Hero
02:35 PM
PANEL DISCUSSION: Cookieless Chronicles: Shifting to a First-party Data Strategy

To prioritise privacy, brands are redefining business processes to focus on first-party data instead of using third-party cookies. Transparency is crucial in building this data pool – within cross-functional teams and with customers. This session will delve into optimising data collection practices, and providing easy opt-out options to build trust without compromising on effective marketing strategies.

  • Collect customer data across channels for cookie-free adaptation.
  • Demonstrate clear value to customers in exchange for data.
  • Prioritise consent management, and align swift process backend.
  • Getting the maximum potential from first-party data to drive marketing actions.
speaker
Buddhi Paranamana Director - Sustainability & Innovation - PDS Limited
speaker
Hany Sayed Group Chief Information Officer - D&B Properties
speaker
Mathieu Yarak Group Senior Director - Data & Insights - Choueiri Group
speaker
Meghna Vyas Vice President of Consumer Mass Segments - Performance Marketing - First Abu Dhabi Bank (FAB)
speaker
Shaily Verma Director Data Analytics - Damac Properties
02:50 PM
Fireside chat: Growth at scale

How businesses can use data-driven insights to personalize customer experiences, fostering stronger connections and higher engagement

speaker
Alastair Sherriffs Chief Growth Officer - The Giving Movement
speaker
Kunal Badiani Regional Vice President - MoEngage
speaker
Sakher Al-Adaileh Head of Growth & Monetization - Astra Tech
03:05 PM
Atomization of Martech – An Equation for Business Success Pieces of the Puzzle -- Taking the Atomization Approach.
speaker
Frans Riemersma Founder - MartechTribe
03:05 PM
Blending Physical and Digital in UAE's Phygital Stores
speaker
Dharmin Ved CEO - 6thStreet.com
03:15 PM
PANEL DISCUSSION: Making Omnichannel Count Across Touchpoints

Today’s customer consumes information nonlinearly via a multitude of mediums. Brands need to establish and maintain a consistent omnichannel strategy that is more than the sum of its parts. But more channels mean more complexity. This session will help marketers connect the dots so omnichannel conversations follow a singular narrative that drives business success.

  • Finding the right channels for you, and staying connected with customers.
  • Using data to engage customers, and drive results that are both valuable and meaningful.
  • How to use AI-based chat and voice bots at the right point in your service offering.
speaker
Ahmed Hatem Regional Marketing Director - Kuwait Food Company (Americana)
speaker
Jugal Paryani Director of Marketing - Tabby
speaker
Nisham Chhabra Vice President - Middle East & Africa - Netcore
speaker
Stanislas Brunais Marketing Director - Ounass
speaker
Yolande D'Mello Editor - Martechvibe
03:25 PM
Maximizing ROI with a Data-Driven Approach for Event
speaker
Konsuela Alatalo Territory Manager, Event Solutions - Cvent
03:40 PM
Using Data to Go Further with Your Loyalty Programme

Building customer loyalty requires a long-term strategy that focuses on delivering excellent customer service, providing value, and fostering a strong emotional connection with customers.

  • Designing the mechanics of your dynamic loyalty programme by focusing on elements such as ease of use, personalisation, and exceptional customer service.
  • The role of social media in amplifying loyalty via customer voices.
  • Defining key metrics and KPIs that can be used to measure customer loyalty, such as customer lifetime value and repeat purchase rate.
speaker
Akash Koul Director - Growth & Loyalty - Etisalat UAE
speaker
Aoun Raza Head of Digital & Shukran Loyalty - Landmark Group
speaker
Kashmira Motiwalla Group Head (Senior Director) - Loyalty - Majid Al Futtaim
03:55 PM
Will Web3 Change Martech Forever?

The future of martech is exciting and uncertain, but one thing is clear - Web3 is set to play a big role in shaping the future of the industry.
To fully embrace Web3 technologies, companies will need to adapt and evolve their strategies to incorporate best practices around security and privacy, while also exploring new Web3-powered marketing platforms and decentralised marketing strategies.

  • Preparing for the next iteration of Web.
  • What does the new world of content and data look like?
  • Martech's big adaptation, and how to align people and processes.
speaker
Sandra Helou GCC Lead - Zilliqa
04:15 PM
Martech Sundowner - Networking Event

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Venue

Address Dubai Marina

Al Marsa Street, 66, Dubai Marina P.O. Box 32923, Dubai, UAE
Address Hotels + Resorts properties are situated in some of the most sought-after locations. The brand also owns and operates Address Residences which is a leader in the serviced and branded residences sector. Address Hotels + Resorts is set to operate hotels and serviced residences in international markets, in the region, as well as in Dubai.

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