Vibe Martech Fest brings together marketing and technology business leaders from top brands to share their stories about how to understand customers deeply, design experiences that delight, create campaigns that resonate, and drive business success.
This edition of VMF will explore how marketers can add intelligence to their strategies by leveraging artificial intelligence, especially Generative AI, preparing for Web3 functionality, and being ready for the third-party cookie demise. It will tackle the challenges of omnichannel, optimise attribution for better use of marketing spend, and focus on designing a martech stack that is agile against dynamic market changes.
This panel will explore the vision board for 2023 to anticipate change and pivot accordingly
The GenAI revolution mimics human behavior, revolutionizing industries. As AI chatbots evolve, ethical challenges arise with artificial proto-self-awareness. The boundary between amusement and reality blurs, bringing us closer to encountering consciousness. Coexistence requires learning from past failures and understanding consciousness's implications for AI and ourselves.
Subtitle: Establishing a Real-Time Data Foundation for Intelligent Customer Experiences
We're entering the fourth industrial revolution, and it's being driven by data and AI. To take part in the future, marketing teams must be able to turn data into insights, and insights into action. In this session, we will discuss how marketing teams can leverage an AI Customer Data Platform to develop a real-time customer data foundation and generate customer insights at scale.
How MarTech and AdTech are Converging within Composable Customer Data Platforms
How Generative AI Could Change the Game for the Marketing Function
This session will explore the challenges and opportunities for the team. From creating personalised marketing content at scale, injecting insights from large data sets, automating and optimising repetitive tasks to saving cost and time on turnaround. It’s an exciting future. But marketers must also consider the right way to adapt teams so humans can work in tandem with the emerging technology.
This session will cover how marketing and eCommerce teams across the organisation can leverage user-generated content (including influencer management and ratings & reviews) to help accelerate the buying journey, build brand, and create shoppable, brand-ready content at scale - helping to make social more shoppable, and make commerce more social.
There were over 1.6 million apps available in the App Store in 2022. How does your offering stand out with so many apps competing for your user’s attention?
Use augmented and virtual reality to create immersive experiences for customers.
Explore how an end-to-end Marketing Platform can help organizations to propose endless personalized journeys strategies fueled by data, analytics, and AI. Example within Banking Industry use case.
The online shopping experience always lacked one key element: The human empathy. We experienced a high bounce rate, low conversion and loyalty. The new era of AI is a transformation only second to the invention of the internet itself and will finally enable a empathic engagement with the customers at scale. Bloomreach has been a leader in AI technology for more than a decade and in this session we will show you how our trained algorithms paired with the latest LLM (Large Language Models) will enable you to satisfy the digital seekers with an experience like never before.
Explore how leading brands are elevating the customer journey by delivering tailored one-to-one experiences that are relevant to each individual.
Leveraging data to get deeper insights about your most valuable customers to action personalised communication and loyalty programmes to engagement initiatives. In this session, we delve into strategies for building successful customer retention.
To prioritise privacy, brands are redefining business processes to focus on first-party data instead of using third-party cookies. Transparency is crucial in building this data pool – within cross-functional teams and with customers. This session will delve into optimising data collection practices, and providing easy opt-out options to build trust without compromising on effective marketing strategies.
How businesses can use data-driven insights to personalize customer experiences, fostering stronger connections and higher engagement
Today’s customer consumes information nonlinearly via a multitude of mediums. Brands need to establish and maintain a consistent omnichannel strategy that is more than the sum of its parts. But more channels mean more complexity. This session will help marketers connect the dots so omnichannel conversations follow a singular narrative that drives business success.
Building customer loyalty requires a long-term strategy that focuses on delivering excellent customer service, providing value, and fostering a strong emotional connection with customers.
The future of martech is exciting and uncertain, but one thing is clear - Web3 is set to play a big role in shaping the future of the industry.
To fully embrace Web3 technologies, companies will need to adapt and evolve their strategies to incorporate best practices around security and privacy, while also exploring new Web3-powered marketing platforms and decentralised marketing strategies.