Martechvibe’s Weekly News Round-Up
In case you missed it, here’s a look at the top headlines in the marketing and technology landscape. The news selected presents a snapshot of the evolving consumer terrain, how technology is being optimised to solve growing marketer challenges and significant drivers of customer experience trends.
Topics
Snap Inc. Introduces ‘Lens Creator Rewards’ to Inspire Creativity and Reward AR Creators
Given the incredible scale of augmented reality (AR) creation and engagement on Snapchat, the platform has announced the introduction of Lens Creator Rewards – a new program that empowers and rewards the creativity of both aspiring and established creators. Lens Creator Rewards offers an additional opportunity for creators to build compelling Lenses regularly and get rewarded financially for their work every month.
Read more here.
Qualtrics Announces General Availablity of Digital Experience Analytics
Qualtrics, the leader and creator of the experience management (XM) category, announced the general availability of Digital Experience Analytics (DXA), a new solution that enables organisations to create a visual replay of consumers’ behaviour during their web experience, capturing key frustration signals like error clicks, rage clicks, and mouse thrashes. DXA uses Qualtrics® AI to identify the most relevant session replays, enabling brands to act quickly to improve customer experiences, preventing lost revenue and increasing customer conversion and loyalty.
Read more here.
Dentsu helps brands create Generative AI-Powered CX with Salesforce
Dentsu and Merkle, dentsu’s leading technology-enabled, data-driven customer experience management (CXM) company, announced that they are collaborating with Salesforce to offer AI expertise to marketing and commerce leaders. Merkle’s generative AI solution, Merkle GenCX, will be available for businesses to use with Salesforce Einstein GPT to help brands harness the power of generative AI to deliver, manage, and optimise connected customer experiences.
Read more here.
BigCommerce Launches Google Cloud Ecommerce Features
BigCommerce is adding artificial intelligence to its platform, leveraging Google Cloud’s AI technologies to help ecommerce merchants improve operational efficiencies, elevate customer experiences, enhance product discovery, and help drive more sales. Among the AI-powered solutions scheduled to release are the following: AI-powered writing features for product catalogues, leveraging Google Cloud’s Vertex AI; Personalised storefronts powered by Google Cloud’s Recommendations AI Deeper insight into business performance with AI-driven data analytics.
Read more here.
Merkle Unveils Gen AI Solution For Enhanced CX
Merkle, dentsu’s technology-enabled, data-driven customer experience management (CXM) company, announced the launch of Merkle GenCX, an offering that uses the power of generative AI to deliver more impactful customer experiences. Initially developed on dentsu’s enterprise-grade Azure OpenAI architecture and within the safety of a private development environment, this new solution applies artificial intelligence on vast amounts of brands’ first-party data to drive connected customer experiences by better understanding customer interactions, behaviours, sentiment, and engagements.
Read more here.
