5 Strategies to Create a Workplace Culture that Inspires and Empowers
How to cultivate open communication, align vision and mission, embrace shared values, support growth and development, and create a supportive environment. By implementing these strategies, you can inspire and empower your employees, increasing engagement, loyalty, and overall organisational success.
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In today’s competitive business landscape, creating a workplace that employees love is desirable and essential for attracting and retaining top talent. A beloved workplace fosters employee satisfaction, engagement, and loyalty, leading to increased productivity and overall organisational success. Here are five essential strategies to win over your employees, advised by Mitgo, a global company with B2B and B2C businesses in the MarTech, FinTech and Smart Shopping sectors, that has been included in Newsweek’s Top 100 Global Most Loved Workplaces annual rankings.
Cultivating open communication
Encouraging open communication across teams and hierarchies is the cornerstone of a beloved workplace. It’s important to prioritise collaboration and ensure employees feel comfortable sharing their thoughts, ideas, opinions, and questions. This safe space for employees can be created by introducing regular polls, calls and discussions to hear their opinions and ideas and answer all questions. The CEO should lead by example, actively engaging with employees and fostering a culture where no topic is off-limits.
Aligning vision and mission
Employees thrive when they have a clear understanding of the company’s mission and can connect their work to a greater purpose. By effectively communicating the company’s vision and involving employees in the mission-setting process, a shared sense of purpose is created, and employees are motivated to contribute towards mission success.
For instance, at Mitgo, the ESOP (Employee Stock Ownership Plan) goal-setting program was introduced, and 15% of shares were allocated to C-level executives and middle-level specialists. Today, at least 50 people have a shared goal until 2025, helping boost the company’s chances for an IPO.
Embracing shared values
A beloved workplace is built on shared values that resonate with employees. It is important to involve employees in the creation and selection of company core values. This sense of ownership ensures that the values are not just words on paper but guiding principles that shape work culture and decision-making processes.
One of the great instruments is to survey employees on how they see a company’s corporate values. Since the employees will also play a key role in the shaping of company positioning, hiring employees, conducting employee assessments and other important processes.
Supporting growth and development
Investing in employee growth and development is a powerful way to win over your workforce. By understanding each employee’s professional and personal goals, a company should provide tailored support through mentoring, coaching, training, and development opportunities. Employees need to have the freedom to make independent decisions and shape their career paths within the company.
Creating a supportive environment
Programs and practices prioritising employee well-being and work-life balance are essential in creating a beloved workplace. It is important to provide various benefits, such as additional days off, hybrid working formats, voluntary health insurance, employee assistance programs, and corporate education. Regular team-building events – from hiking, yachting to joining competitive sports events – help enhance team spirit and loyalty.
The company must support employees outside of the office as well. During COVID, Mitgo launched a Support Fund to help financially support employees’ family members who had lost their jobs due to the pandemic. This fund is still in operation today — it is used to help employees in various difficult situations. For example, in serious illness or other force majeure situations in which an employee may need financial support.
Creating a beloved workplace requires a multifaceted approach that combines open communication, shared values, employee support, and leadership by example. By implementing these essential strategies, you can foster a workplace culture that inspires and empowers your employees, increasing engagement, loyalty, and success for your company.
