Snappy Kraken Acquires Advisor Website
Snappy Kraken, a marketing technology provider for financial advisors, has acquired industry website builder Advisor Websites, creating a holistic solution for websites, branding, and digital marketing. Advisor Websites’ technology, including its calendar scheduling tool, website design manager, and compliance workflows, complement Snappy Kraken’s prospecting and client-relationship-building platform offerings. “Advisors know that having a website is […]
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Snappy Kraken, a marketing technology provider for financial advisors, has acquired industry website builder Advisor Websites, creating a holistic solution for websites, branding, and digital marketing.
Advisor Websites’ technology, including its calendar scheduling tool, website design manager, and compliance workflows, complement Snappy Kraken’s prospecting and client-relationship-building platform offerings.
“Advisors know that having a website is necessary, but very few have actually benefited from what a great website can do. This is because most advisor websites are bland, undifferentiated, and disconnected from a holistic marketing strategy,” said Robert Sofia, CEO, Snappy Kraken.
“With this acquisition of Advisor Websites, we intend to introduce the industry to what a truly unique, personalised, and strategic website can accomplish. It’s time for advisors to stop viewing their websites as a mere table-stakes requirement and to start viewing it as the business growth engine it has the potential to become.”
“Joining forces with Snappy Kraken is the ultimate way for us to increase the value our advisors receive. We’ve been following their success for several years, and it is evident that they are the best marketers and brand-builders in financial services,” said Graham Turner, CEO of Advisor Websites.
“As we combine our website capabilities with their incredible content, the advisors who use our integrated offering will gain a significant competitive advantage. We are beyond excited to embark on this new adventure, flying the Snappy Kraken flag together as one.”
