Fulcrum Launches its Customer Data Personalisation Platform
Fulcrum, a real-time personalisation solution provider, announced its Customer Data Platform (CDP). Using Fulcrum, companies can capture and unify first-party data to create personalised experiences based on the interests and behaviour of every customer. The company uses AI technology to help digital agencies, marketing teams, sales departments and more identify and respond in real-time to […]
Topics
Fulcrum, a real-time personalisation solution provider, announced its Customer Data Platform (CDP).
Using Fulcrum, companies can capture and unify first-party data to create personalised experiences based on the interests and behaviour of every customer. The company uses AI technology to help digital agencies, marketing teams, sales departments and more identify and respond in real-time to known and anonymous customers to increase engagement and conversion rates.
In addition, Fulcrum provides the flexibility to automate personalisation workflows to meet the unique requirements of every organisation.
Backed by angel investors, Fulcrum emerged from stealth mode with a highly diversified group of enterprise customers. The company achieved 230 per cent growth in sales last year and has expanded its team by 250 per cent. On average, Fulcrum clients save 50+ hours per month on data analytics and campaign management and have increased conversion rates in various key areas.
“Organisations large and small are preparing for the death of third-party cookies and are taking control by collecting and maximising first-party data to personalise every customer experience,” said John Golinvaux, founder and CEO of Fulcrum.
“We look beyond collecting first-party data, as it only solves a portion of the problem and falls short of increasing conversion rates. With Fulcrum, we have a complete solution, integrating data collection with AI workflows to automatically execute personalisation experiences.”
Fulcrum’s CDP simplifies and automates all aspects of customer personalisation for modern digital engagement. It collects customer data in real-time and provides visibility on behaviour, intent, touchpoints and interactions. AI automates workflows so organisations can easily serve customers’ dynamic content, calls-to-action and personalised messaging via virtually any marketing channel to increase conversion rates, reduce bounce rates and improve user experiences.
“The Fulcrum team is incredible to work with. They have experts that add a tremendous amount of value to the relationship,” said B. Dunn, director of operations and growth marketing for Vitamin World. “We were able to monetise a lot of opportunities as a result of using the Fulcrum platform.”
