Supermarket Groceries Take Lead In On-Demand Consumption: Report
Shop Now, the new business jointly launched by JD.com and Dada Group, and JD Super, JD.com’s online supermarket business, recently released the “On-Demand Consumption Trend Report 2022”. Based on Shop Now consumption data, the report reveals nine key consumption trends. Essential partner Shop Now is dedicated for JD’s on-demand consumer retail section. Connecting JD’s nearly […]
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Shop Now, the new business jointly launched by JD.com and Dada Group, and JD Super, JD.com’s online supermarket business, recently released the “On-Demand Consumption Trend Report 2022”.
Based on Shop Now consumption data, the report reveals nine key consumption trends.
Essential partner
Shop Now is dedicated for JD’s on-demand consumer retail section. Connecting JD’s nearly 570 million active customers to a wide range of products deliverable within one hour, Shop Now has become an essential partner of JD Super in omni-channel strategy. Based on Shop Now consumption data, the report shows that supermarket groceries are taking the lead in on-demand consumption scenarios.
In terms of demographics, users under 35 account for 55 per cent of the whole base. It’s worth noting that users above 46 are gradually accepting Shop Now service, they now account for 24 per cent of the whole user base, and daily necessities such as soybean oil is their preferred category of purchase.
Mothers born after 1995
The high growth rate of mother users born after 1995 attracts attention; the number has increased sixfold YOY in 2021. According to Nielsen’s data, nearly 70 per cent of stores specialising in maternal and infant products are still offline, yet to be penetrated by e-commerce. Through Shop Now, the new generation of mother users can place their orders online, and enjoy trustworthy products and timely delivery services.
