Video Intelligence Launches Contextual Video Solution
Video intelligence [vi] has launched a new SDK that brings sophisticated contextual video matching to mobile apps. Contextual video solutions already exist for desktop and AMP sites and until now, publishers have been unable to automatically integrate third-party (or owned) video in their applications contextually. Mobile app publishers who integrated vi’s new SDK can immediately begin […]
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Video intelligence [vi] has launched a new SDK that brings sophisticated contextual video matching to mobile apps.
Contextual video solutions already exist for desktop and AMP sites and until now, publishers have been unable to automatically integrate third-party (or owned) video in their applications contextually.
Mobile app publishers who integrated vi’s new SDK can immediately begin placing relevant video content on both iOS and Android. The content, sourced from a large library of premium suppliers, is automatically contextually matched with the environment it appears in. For instance, an article on football will receive a relevant football video. The player itself appears native, with customisable behaviour, appearance, and positioning options.
As with the desktop solution, the video is then monetisable through ad placements. The environment is attractive for brands, as the video content is already in-line with user interest. Developers can control the quantity and placement point of the ads to perfectly align it with their users’ expectations.
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Kai Henniges said, “We’re dedicated to finding contextual video solutions across digital touch-points. So I’m very happy that, hot on the heels of our CTV product, we’re able to come to the aide of app publishers too. Regardless of where you publish, context makes a massive difference to how viewers perceive video messages.”
