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Microsoft Advertising Connect – Dubai, powered by InMobi and presented by Martechvibe took place on 23rd April 2024 at Hilton Dubai Palm Jumeirah, UAE. It was designed to explore the intersection of innovation and insight in connected advertising.
In today’s rapidly evolving advertising environment, consumers increasingly crave connected experiences tailored to their individual preferences and needs, blurring the lines between online and offline interactions.
Microsoft Advertising Connect revealed the secrets behind crafting impactful ad experiences that resonate with the modern-day consumer.
From cutting-edge AI solutions revolutionising the advertising landscape to inclusive brand-building techniques, Microsoft Advertising Connect offered a comprehensive exploration of the tools and tactics necessary to thrive in an ever-changing industry.
Delegates had the chance to explore Microsoft Advertising’s regional journey, gaining firsthand insights into the strategies and technologies driving success in today’s competitive market. They participated in insightful discussions, demos, and keynote sessions. From understanding emerging tech trends to embracing a privacy-centric approach and adopting omnichannel strategies – it was a gateway to unlocking the potential of AI-led advertising.
The speakers of the impactful discussions were Mike Luscombe, Senior Partner Sales Lead – EMEA & LATAM at Microsoft Advertising; Kay Giza, Partner Marketing Lead for EMEA & LATAM at Microsoft Advertising; Jacob Joseph, META Head for Microsoft Advertising Partnership at InMobi; Rohit Dosi, VP & GM – Strategic Revenue Partnerships at InMobi; Mohammed Al Saadoun, Digital & Omni Marketing Manager at Alshaya Group; Laura Gleadhill, Head of Performance Marketing Keyade Middle East at GroupM; and Sreeshna Sreekishan, Director of Marketing APAC at Inmobi.
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