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In a decade’s time, you will no longer care about what brand of car you sit into in the morning, but you will care about that vehicle’s safety credentials, and how well it integrates into your digital lifestyle That is the claim of IBM, in the Automotive 2030: Racing toward a digital future report on […]

Retailers around the world and the Middle East have been told for years that without having digital in their future, they had no future. While Covid-19 has devastated individuals, families, communities and industries, it has also driven home the importance of online and digital to retailers. Online isn’t the future of retailing; it’s the today […]

With many countries around the world still in lockdown due to the Covid-19 pandemic, a lot of my focus this month has been in helping my retail clients to find new ways to cope and (in some cases) meet the increase in e-commerce demand. It would be wrong to write an article without a nod […]

Over the past years, brands in the Middle East have invested heavily in advertisements, digitisation, performance media, and analytics – CRM and Marketing Automation Over the past years, brands in the Middle East have invested heavily in advertisements, digitisation, performance media, and analytics. This has led to a whole new ecosystem of (online) businesses, a […]

Your favourite social networks, online games, apps, and those of your children, are home to an alarming and growing number of in-network demeaning, destructive and even life-threatening behaviours. While some networks are investing in human and technological resources that impede these behaviours, most aren’t doing nearly enough to protect users. What’s worse is that this […]

Smartphone and internet penetration in the MENA region have paved the ways for mobile marketers to connect with wider audiences. Currently, 56 per cent of Middle Eastern shoppers are on mobile devices while shopping online. According to the GSMA report, there would be a significant expansion of network coverage as well as 5G connections by […]

Is the future of customer experience already here? Imagine augmented reality bringing Dubai Mall into your homes. Chatbots are intuitively conversational. 3D Printing is delivering customised and locally made goods. Mobile & wearable devices are becoming embeddable. Biometric and embedded payment systems will become mainstream. From mobile phones to smart home assistants, consumers have embraced […]

Here is video featuring 7 Strategies to Drive Business Growth Through Digital Experience Innovation This video highlights seven ways how progressive CMOs are linking marketing innovation, digital customer experiences and business growth. Click here to read this full article by Brian Solis.

In Hindu mythology, Ravana, the great scholar and demon king, has ten heads, symbolising his various powers and knowledge. The heads were indestructible with the ability to morph and regrow. In their battle, Rama, the warrior god, had go below Ravana’s heads and aim the arrow at his solitary heart to slay Ravana for good. […]

Today, technology has impacted the world. And any organisation that wants to put across a strategic, forward-thinking perspective is judged by the emphasis they place on technology and Artificial Intelligence. For a lot of us, the first brush with AI and machines was with movies like Stanley Kubrick’s – 2001: A Space Odyssey. Most people […]