CX

John Lilly, Head of FSI Digital Experience at Adobe discusses how financial service providers must focus on personalisation not only as a marketing activity but as a positive change in the business operating model to serve customers.

Nate Brown, Senior Director of CX at Arise, suggests linking positive life change with your customers to prove earned loyalty and share of wallet.   

What does it take to power a truly real-time customer experience? More than just data collection. Let’s start there.

Home to some of the world’s earliest adopters of new technologies, understanding the evolving needs and preferences of consumers living at the digital edge in Singapore will be critical as the country works to reposition itself for a post-pandemic world.

How customer mapping journeys and gaining actionable insights can reduce customer churn risks and drive revenue growth in uncertain times.

Mundane customer surveys are things of the past. Half-wit insights and hidden bias, will only take your brands so far. Modern marketers need to whip up innovative strategies to glean valid feedback.

Martechvibe spoke to Abdullah Asiri, Founder and CEO at Lucidya, about how enterprise leaders must keep up with CX trends and give customers everything they want.

Learn how AI and automation transform customer service, improve agent productivity, reduce support volume, and increase customer happiness.

Matteo Pomoni, Global Head of Retail Daily Banking at ING discusses what it means to be customer obsessed in an intentional, scalable and measurable manner.

From creating a strong customer feedback loop to leveraging real-time ticket categorisation, AI is revolutionising customer support.