WPP Open

The new global offering brings together WPP’s production capabilities with advanced gen AI, strong creative capabilities, and long-term investment in a global studio network.

Agent Hub launches with a curated set of ‘Super Agents’, instantly arming clients and the company’s 100,000 global workforce with WPP-verified approaches to deliver best work across any brief.

WPP Open Pro is the new edition of WPP Open – the company’s AI platform for marketing – which helps brands to plan campaigns, create large volumes of on-brand content and quickly deploy assets at scale independently.

The five-year partnership expansion between WPP and Google will empower brands to create hyper-relevant campaigns quickly, magnifying proven results across the integrated marketing and commerce journey.