Snap Inc. has signed a new deal with Sony Music Entertainment to include their artists’ music into Snapchat’s Sounds library. With over 200m Snapchatters engaging with augmented reality every day, Snapchat is expanding the music experience on the app by adding Sounds into its AR Lenses available in the Lens Carousel and experimenting with new […]
O2 recently launched an “AR Store of the Future” on Snapchat as part of its Black Friday activations. Until 8 December, Snapchatters will be able to visit a virtual O2 store on Snapchat and shop three hero Samsung products by clicking on them to explore more detail and buy through a ‘Shop Now’ button present […]
Snap has announced that it will launch a Creator Studio in Riyadh in 2022 to support its local community in delivering new experiences on Snapchat. The company has recently been investing in such studios to better serve local talent and business partners, including augmented reality lens developers, verified users and local media publishers. The first […]
With Omnipod you don’t need to think of yourself as a podcaster, you just need to record a few minutes and hit publish. Just like with blogs, most people find it too complex and time-consuming to get in the game of podcasting. It requires equipment, dedication and a huge time commitment to call yourself a […]
MediaKits launched its first of its kind platform for creators to develop a custom media kit online with real-time data and analytics. MediaKits plugs into the API’s of all social platforms: Facebook, Instagram, YouTube, and Twitter, and soon it will be integrating with Spotify, LinkedIn, TikTok, Snapchat, SoundCloud, and more. MediaKits pulls real-time data on numbers […]
TikTok continues to quickly construct on its platform and instruments because it seems to be to capitalise on its present alternative and solidify its place as a key platform throughout the broader social media house. The platform’s newest improvement on this entrance comes within the type of its personal AR results studio, which, like Fb […]
Red Seer Consulting recently published their research on MENA’s digital media environment. Following an era of Facebook and Youtube, and more recently the image phase in the form of Instagram and SnapChat, the strategic research consultancy experts deem short-form video content to be the next big thing. Last year, online users increased their time spent […]
Snapchat is adding more to its location-sharing feature, Snap Map, with a feature it calls My Places. The new feature lets Snapchatters discover popular locations and save their favourite places to revisit later. They can also see where they’ve been with the “Visited” tab. It also lets you see where others are in your area […]
Hardee’s and Initiative Media partnered with Snapchat to elevate its brand image and to connect with consumers by building on its “Go All In” campaign. Through this collaboration with Snapchat, Hardee’s leveraged a dual-format approach using augmented reality (AR) Snapchat Lens and commercials to generate awareness and excitement around the brand’s limited-edition burgers launched for […]
Media solution provider Brand Networks announced the expansion of Snapchat‘s API capabilities to enable a business presence on the popular social channel at a multi-location retailer’s store level. By leveraging existing partnerships and direct integrations, Brand Networks has built a technology solution that enables a brand to develop Snap content that is automatically published as […]
