Rewind 2024

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Unlocking Mobile Growth in 2025

Rewind 2024: The mobile app is now a primary medium of communication between brands and their customers. A critical channel for retailers, what is in store for its future success?

Staff Writer

December 11, 2024

How Did the Martech Ecosystem Dominate 2024

REWIND 2024: Exploring the transformative trends shaping the martech ecosystem, from the rise of generative AI and agile stacks to groundbreaking approaches in CX and data-driven strategies.

Staff Writer

December 09, 2024

Unpacking Loyalty: From Points to Purpose in 2024

REWIND 2024: Nurturing the new definition of loyalty, how can brands transcend mere transactions to create value-driven, long-lasting relationships…

Staff Writer

December 02, 2024

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Top 30 News Moments Marking 2024

6 hours ago A quick recap of the noteworthy news moments of 2024’s customer experience (CX) and martech landscape across customer engagement, content creation, artificial intelligence, advertising, brand safety, and more.

Shoppers Have Low Tolerance for Errors in Holiday Ecommerce

10 hours ago Consumers are willing to spend more money, but are being cautious — 42% and 44% of shoppers planned to spend more in store and online respectively this holiday season.

Magnite Expands Audience Activation Solution to India, Southeast Asia

10 hours ago Magnite Audiences’ standardised, scalable segments based on publisher first-party data enable publishers to monetise their audiences and protect their user data.

Jasper Launches AI Studio

10 hours ago Jasper’s latest product innovations democratise AI for every marketer, empowering teams with greater agility.

Compulse Teams with Placements.io

11 hours ago The integration transforms the advertising workflow for Compulse’s users, taking complex processes and reducing turnaround times from days to minutes.

Smart Partners with Adobe, Amdocs

a day ago Adobe’s applications are also equipped with genAI, enabling Smart to identify customer patterns, boost productivity, and make its marketing campaigns more impactful.

Google Cloud Introduces Google Agentspace

a day ago Google Agentspace gives employees a single, company-branded multimodal search agent that acts as a central source of enterprise truth for their entire organisation.

40% of Singapore Marketers Struggle with Data Strategies

a day ago While 44% of Singapore marketers are confident with their data strategies, the number sits close to the 40% facing challenges despite access to tools.

Cracking the Data Dilemma with Trust, Trends, and Transformation

2 days ago REWIND 2024: In 2024, the spotlight had shifted to questioning data's relevance and reliability. Businesses redefined how to trust, integrate, and act on data for smarter decisions.

Yell Group Partners with Alibaba Cloud

2 days ago Through the partnership, Alibaba Cloud is also set to introduce its advanced media solutions, Elastic Desktop Service and Object Storage Service.

Rewind 2024

Latest

Featured

Unlocking Mobile Growth in 2025

Staff Writer

Featured

How Did the Martech Ecosystem Dominate 2024

Staff Writer

Featured

Unpacking Loyalty: From Points to Purpose in 2024

Staff Writer