Publisher Monetisation

The new solution by Coda uses intelligent deep linking to automatically identify users and pass essential data, including player ID, SKU, and preferred payment method, directly into a pre-filled checkout experience.

Through Cognitiv's ContextGPT, WunderKIND Ads can curate inventory to create custom deals for advertisers, and align content with the deepest level of contextual intelligence across its network – with seamless activation through any DSP.

Powered by real-time mediation, direct integration with Perion’s demand-side intelligence, and sustainability logic, SODA delivers SPO 2.0, aimed at improving efficiency, monetisation, and environmental responsibility for digital publishers.

With this raise, ArcSpan plans to expand its product, data science, and publisher success teams while deepening integrations across the advertising ecosystem.