Programmatic Adtech

By integrating IAP ROAS into their campaigns, developers can now accelerate growth, enhance the quality of their user base, and achieve better control over their app’s financial performance.

By partnering with Clinch, Agility will enable dynamic creative solutions that will elevate engagement and drive results for Agility’s advertisers.

As a part of update, The Basis media automation platform now benchmarks the performance of all major types of creative units based on proprietary KPI data from $5 billion in ad spend processed from the past five years from 25,000 brands.

Yahoo Creative accelerates programmatic technology to enhance real-time creative development with advanced AI and data.

While the global programmatic advertising market is set to reach $150 billion, the Middle East is recognising the greater benefits of the advanced adtech, including pDOOH Sixty programmatic ad versions resulted in 650,000 new prospective customers and a 10:1 ROI — The Economist wanted to persuade readers to buy and trust their publication. Leveraging programmatic […]