omnichannel attribution

By partnering with ShopBack, CIMB Bank aims to offer exclusive rewards and special deals with a variety of merchant options that customers can enjoy when they visit the pop-up.

Kochava, a real-time data solutions company for omnichannel attribution and measurement, has launched Search Ads Maven to help marketers optimise their keyword targeting and conquest keywords. Search Ads Maven is a suite of productivity and automation tools that help with keyword analysis, keyword targeting strategy, and Apple Search Ads (ASA) campaign management. It integrates with […]