CIMB Bank Partners with ShopBack to Launch Pop Up
By partnering with ShopBack, CIMB Bank aims to offer exclusive rewards and special deals with a variety of merchant options that customers can enjoy when they visit the pop-up.
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CIMB Bank has announced the launch of a pop-up experience at Singapore, in partnership with ShopBack.
Victor Lee, CEO of CIMB Bank Singapore, said, “We continuously seek out partnerships to be part of CIMB’s ecosystem to deliver a comprehensive banking experience for our customers while empowering them with the skills and knowledge to take charge of their financial well-being. By partnering with ShopBack, we aim to offer exclusive rewards and special deals with a variety of merchant options that our customers can enjoy when they visit the pop-up.”
Fern Nannaphat, general manager of ShopBack Singapore, said, “We’re proud to announce our first 2024 online-to-offline partnership with CIMB Singapore, marking a significant step towards integrated, omni-channel consumerism. This initiative underscores our commitment to being at the forefront of the exciting retail transformation; to empower customers to optimise their spendings into savings with our unique, stackable cashback offerings.”
The pop-up, done alongside ShopBack, brings together retail brands like Pelago by Singapore Airlines, Samsung, LOOKFANTASTIC, Myprotein, and Under Armour, to offer shoppers a suite of captivating and animated ‘rooms’ with enticing promotions and exclusive deals.
The two-phased immersive escapade is aimed at providing Singaporeans a differentiated, fun and interactive experience in the heart of the city.
